David Hahn to Head Ruder Finn's Planned Television Arts Division
David Hahn to Head Ruder Finn's Planned Television Arts Division
Founder, Rick Frishman Stays on as Senior Counsel
NEW YORK, Jan. 23 /PRNewswire/ -- David Hahn, Senior Vice President, Planned Television Arts (PTA) a division of Ruder Finn, Inc., has been appointed Managing Director of the division and promoted to Executive Vice President. He replaces Rick Frishman, who will remain Senior Counsel to the operation.
Hahn will be responsible for new business, financial management and overall operations. He has been with PTA since 1986 heading up its award-winning business book division while serving as Frishman's second in command. Hahn will now oversee PTA's broadcast media outreach, satellite TV and drive time radio tours for corporate clients as well as public relations programs involving celebrity tie-ins and product placement.
PTA is also the largest book publicity agency in the country. Hahn will be expanding its offerings with an Internet marketing division called PTA Interactive along with new offices starting up in Chicago and San Francisco. PTA's client list includes major book publishers, individual authors and others seeking specialized broadcast media support. Hahn will report to Richard Funess, president, Ruder Finn/Americas.
Funess states that a priority for Hahn and PTA is to take advantage of evolving opportunities to incorporate Web 2.0 solutions to enhance audience reach and extend clients' publicity online in addition to traditional media placements.
Acknowledging Frishman's many contributions to Ruder Finn and the Public Relations industry, Funess adds, "Rick is considered by many as one of the pioneers specializing in TV/Satellite and Radio Drive-Time interviews and media placements over the past two and a half decades. He shared his overall marketing techniques with others, publishing a number of books for writers looking to get exposure in the media. His latest book, 'Author 101-Bestselling Book Publicity' was published by Adams Media. He will remain with us, as Senior Counsel, continuing to enhance the group's offerings and assist David Hahn in growing the division."
Frishman says, "I'm looking forward to this next phase of my career which I've been planning for several years now. I'll be focusing on speaking, writing and exploring new partnerships on PTA's behalf. For example, we'll be working closely with Morgan James, one of the fastest growing publishers in the country. I have several books about to be published and will continue to speak to author groups, publishers and businesses about the latest opportunities for publicity exposure in today's changing media landscape."
About Ruder Finn, Inc.
Ruder Finn is a leading independent communications, counseling and services Agency with almost 60 years experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington D.C., London, Paris, and Jerusalem. Asia Pacific offices include Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn had been named the #1 Ranking Large Agency for Overall Performance and Client Support by leading PR trade newsletter The Holmes Report and serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit www.ruderfinn.com.
Contact:
Emmanuel Tchividjian
Senior Vice President
212-583-2782
tchividjiane@ruderfinn.com
Source: Ruder Finn, Inc.
CONTACT: Emmanuel Tchividjian, Senior Vice President of Ruder Finn,
Inc., +1-212-583-2782, tchividjiane@ruderfinn.com
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