Veteran Broadcast Executive Joe Peyronnin Joins Gibraltar Associates

Veteran Broadcast Executive Joe Peyronnin Joins Gibraltar Associates

Broadcast news leader to serve as Senior Advisor for Global Communications and New Media

WASHINGTON, Jan. 23 /PRNewswire-USNewswire/ -- Joe Peyronnin has joined Gibraltar Associates as Senior Advisor for Global Communications and New Media. Based in New York City, Mr. Peyronnin brings over 35 years of broadcast news experience to Gibraltar, including as head of news for Telemundo/NBC and Fox News, and as the number two executive at CBS News from 1989 to 1995. He is also the former Washington bureau chief for CBS News and an award winning news producer. Most recently he has worked as a full time corporate advisor to VFinity, creators of innovative digital content management software.

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Gibraltar Associates specializes in reputation management, communications, public affairs and business development for public companies and private interests. Designing new media strategies is a core component of the company's communications practice, to which Mr. Peyronnin will bring his considerable experience. His advisory role at Gibraltar Associates offers clients access to a seasoned media executive who has handled some of the most challenging new stories of our time.

"Digital media and the Internet have fundamentally changed the way companies can effectively communicate their messages," said Mr. Peyronnin. "The ability to directly and quickly target audiences calls for an agile multi-platform approach."

"Joe has helped a variety of clients take advantage of the new media landscape and understands how to successfully wield information to generate news. Gibraltar Associates is dedicated to providing boutique-level service and world-class expertise, and Mr. Peyronnin's one-of-a-kind background affirms our commitment to that mission," said Eric Bovim, CEO of Gibraltar Associates.

In 1995 and 1996 Peyronnin served as President of Fox News, building the core operations of what is now the Fox News Channel, creating Fox News Sunday with Tony Snow and building up the affiliate news service. Peyronnin spent 25 years at CBS, serving as Vice President and Assistant to the President of CBS News, executive in charge of 60 MINUTES, 48 HOURS, THE CBS EVENING NEWS and world wide news gathering for CBS News. Among his many news coverage successes was the award winning CBS News coverage of the student uprising at China's Tiananmen Square in 1989.

Mr. Peyronnin's full biography is available on Gibraltar Associates' website at: www.Gibraltar-llc.com.

About Gibraltar Associates

Gibraltar Associates is a consultancy specializing in risk and reputation management, public affairs and business development for clients worldwide. Gibraltar Associates blends expertise from diverse consulting genres to offer clients a truly holistic approach to solving challenges confronting the business. Our mission is to provide world-class counsel to clients and implement those ideas to produce a tangible business result. The company is based in Washington, D.C., with an office in Los Angeles. For more information, please visit: www.Gibraltar-llc.com or call 202-879-5808.

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Photo:

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Source: Gibraltar Associates

CONTACT: Eric Bovim of Gibraltar Associates, +1-202-879-5808,
media@gibraltar-llc.com

Web Site:

http://www.gibraltar-llc.com/

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