Project 2050 Announces New Creative Director

Project 2050 Announces New Creative Director

- Extensive Six-Month Search Yields Nick Angel to Lead Creative Team at Hip New York-Based Agency -

- Dao-Yi Chow Appointed to Design Director -

NEW YORK, Jan. 23 /PRNewswire/ -- Project 2050 (www.p2050.com), one of the Northeast's fastest growing advertising agencies, has completed an extensive search for a new creative director. Project 2050 Founder and CEO Phil Colon today announced Nick Angel, formerly of Creative HotHouse, has been named to the position.

Angel will lead the agency's creative team and serve as chief branding consultant on all client accounts. He will additionally be tasked to help identify and cultivate new business opportunities while collaborating with the brand strategy and creative teams to help meet client needs.

"Nick is more than we could have hoped for when we began our search nearly six months ago. He is a tremendous leader, teacher and practitioner of outstanding creative work," said Colon. "With the addition of Nick to our team, our agency's capabilities will continue to expand based on his ability to offer comprehensive brand-building, product innovation and design, and strategic solutions to our clients."

Prior to joining Project 2050, Angel lived in Barcelona, Spain where he served as creative director at Creative HotHouse, a full-service design agency he founded in 2002. Specializing in corporate identity, packaging, and environmental design, the agency provided branding and creative support to clients such as Dannon, Carolina Herrera, LVMH, and Toyota Scion. Angel executed varied projects from retail space development to product and furniture design.

A 15-year advertising veteran, Angel began his career at Artistree Enterprise/Enterprise IG, a division of Ogilvy & Mather based in Hong Kong. He later worked at Grey-China where he was recognized nationally for his work on Proctor & Gamble, Heineken, Wrigley's (Worldwide), Reebok, and Cartier. He then joined Vinizius Young & Rubicam in Barcelona, Spain where he was senior art director handling projects for Danone, Horniman's Teas, Pampero Rum, and Terra.com.

"Project 2050 is a great agency with a very progressive approach towards capturing the minds of today's young adult and youth markets, and I'm proud to join such a refreshing group of forward-thinking pioneers," stated Angel. "Project 2050 has a special voice in the industry, which they very much own. It's rare when you find an organization that isn't just smoke and mirrors -- they possess real substance and a real drive to make a difference."

Dao-Yi Chow previously served as creative director, since August 2006, and has recently been appointed to design director. In this new role, Chow will head up all product design and development efforts at Project 2050, of which he played an integral role in the redesign of the agency's recently relaunched website (www.p2050.com). He will additionally play an instrumental role in continuing to provide clients with customized design solutions for new product launches and exclusive service offerings.

"Over the last year, we've been fortunate to have Dao-Yi as part of the Project 2050 family," stated Matt Pressman, Project 2050 partner and managing director. "He offers such a unique and invaluable skill set that we wanted to evolve his position and allow him the opportunity to further showcase his tremendous talents."

ABOUT PROJECT 2050:

Project 2050 (www.p2050.com) is a brand communications agency that builds healthy relationships between brands and consumers through fearless creativity rooted in cultural truth and authenticity. Project 2050 is an ensemble of subject matter experts who have led cultural "movements" of their own in the fields of publishing, fashion, music, sports, design, and technology. Clients include: Boost Mobile, EA Sports and New Eraamong other leading brands.

Source: Project 2050

CONTACT: Gena Gatewood of Project 2050, +1-646-290-8700, ext. 208,
ggatewood@p2050.com

Web site:

http://www.p2050.com/

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