Comcast Super Bowl Survey Shows Fans Believe Tom Brady Will Look Best in HD, but Women More Likely to Give Manning Equal Favor

Comcast Super Bowl Survey Shows Fans Believe Tom Brady Will Look Best in HD, but Women More Likely to Give Manning Equal Favor

PHILADELPHIA, Jan. 30 /PRNewswire/ --
WHAT: With HDTVs being one of the hottest gifts this past holiday season
- it is fitting that Super Bowl parties are being planned and
attended based on the potential HD (High Definition) viewing
experience. A national consumer survey commissioned by Comcast last
week suggests that HD has even more prominence around the Super
Bowl than it did during a similar study in 2005. The survey also
uncovered how Super Bowl viewing habits differ between men and
women.

Brady Wins the Quarterback Battle, But Manning and Brady Tie the
Women's Vote: When asked who would look best in HD at the Super
Bowl, New England Patriots quarterback Tom Brady was the most
popular choice among six players, with 27 percent of the vote,
while Eli Manning of the New York Giants received a close 23
percent. However, when broken down by gender, Eli Manning edges
Tom Brady by the slimmest of margins: among women, Manning tops
Brady 24 percent to 23 percent; among men, Brady tops Manning 31
percent to 23 percent.

Smith Leads MVPs in HD, But Namath Still Wins over Women: The
survey asked Americans if they could go back in time and watch one
of the past Super Bowl MVPs play in high-def, 29 percent chose to
see Emmitt Smith of the Dallas Cowboys in Super Bowl XXXVIII.
Terry Bradshaw of the Pittsburgh Steelers in Super Bowl XIII came
in second (17 percent) and Joe Namath of the New York Jets in Super
Bowl III ranked third (16 percent). However, "Broadway Joe" edged
out Bradshaw among women surveyed; Namath received with 18 percent
of the female vote, compared to Bradshaw's 14 percent, with Emmitt
Smith still topping the list at 29 percent.

Screen Size Matters More for Men: When asked about the importance
of the size of the TV screen in selecting a place to watch the
Super Bowl, men and women differ. Of the people who listed size as
the most important factor, 43 percent of respondents were men,
while only 28 percent of women chose size.

Super Bowl Commercials Attract More Women: Respondents were asked
which parts of the game would be coolest to watch in HD. More
women than men (24 percent vs. 17 percent) are looking forward to
the coolness factor of watching the famed Super Bowl commercials in
HD. Overall, most people answered that the kick-off will be the
coolest part of the game to watch in HD (31 percent).

ABOUT: Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK) (http://www.comcast.com/)
is the nation's leading provider of entertainment, information and
communications products and services. With 24.2 million cable
customers, 12.9 million high-speed Internet customers, and 4.1
million voice customers, Comcast is principally involved in the
development, management and operation of broadband cable systems
and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment
Television, Style Network, The Golf Channel, VERSUS, G4, AZN
Television, PBS KIDS Sprout, TV One, ten regional Comcast
SportsNets and Comcast Interactive Media, which develops and
operates Comcast's Internet business. Comcast also has a majority
ownership in Comcast-Spectacor, whose major holdings include the
Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA
basketball team and two large multipurpose arenas in Philadelphia.

METHODOLOGY:

This report presents the findings of a telephone survey conducted by Opinion Research Corporation's CARAVAN Services among a national probability sample of 1,006 adults comprising of 503 men and 503 women, 18 years of age and older, living in private households in the continental United States. Interviewing for this CARAVAN(R) Survey was completed during the period January 24-27, 2008. At the 95 percent confidence level, the margin of error is plus or minus three percentage points for the total sample.

First Call Analyst:
FCMN Contact:

Source: Comcast Corporation

CONTACT: Tania Scheer of PainePR, +1-949-809-6782, tscheer@painepr.com,
for Comcast; or Chris Ellis of Comcast, +1-215-286-7771,
chris_ellis@comcast.com

Web site:

http://www.comcast.com/

-------
Profile: intent