Lycos Reports Unexpected Death of Heath Ledger Pushes Actor to First-Ever Appearance on This Week's Top Search List; MacBook Air Sends Apple Searches Sky High

Lycos Reports Unexpected Death of Heath Ledger Pushes Actor to First-Ever Appearance on This Week's Top Search List; MacBook Air Sends Apple Searches Sky High

Bill Clinton, "The Dark Knight," New England Patriots, Big Search Gainers

The Lycos 50(TM) for Week Ending Jan. 26, 2008

WALTHAM, Mass., Jan. 30 /PRNewswire/ -- Lycos, Inc. (www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Jan. 26, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/ . Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Jan. 26, 2008:
1. Heath Ledger 7400 %
2. Michelle Williams 2400 %
3. The Dark Knight 1700 %
4. Bill Clinton 1400 %
5. 27 Dresses 275 %
6. St. Patrick's Day 200 %
7. Maria Sharapova 189 %
8. New England Patriots 183 %
9. South Beach Diet 76 %
10. Mary Kate Olsen 71 %

Notes of Interest:

The unexpected death of actor Heath Ledger (#11) sent web users scouring the internet in search of news surrounding Ledger's sudden passing, landing the actor on The Lycos 50, generating more searches this week than MySpace (#13), Pamela Anderson (#15) and the NFL (#16). Search activity for Ledger has skyrocketed 7,400 percent, also causing an increase in search interest for his former girlfriend, actress Michelle Williams, who jumps 2,400 percent in online activity. Interest in Ledger's upcoming film, "The Dark Knight," also moves up the search meter, gaining 1,700 percent, and actress Mary Kate Olsen sees her search activity climb 71 percent following news that Ledger was found dead in her New York apartment. Meanwhile, the unveiling of the MacBook Air has caused a surge in search activity for Apple (#10), which jumps from the number 17 spot on last week's list into this week's top 10.

Search Gainers:

Former President Bill Clinton sees more search interest this week than his wife, presidential hopeful Sen. Hillary Clinton. Search activity for Mr. Clinton is up 1,400 percent, due in part to the media frenzy surrounding him on his wife's campaign trail. And with the Super Bowl right around the corner, the New England Patriots are scoring extra points with web users, up 183 percent. Patriots' search interest continues to be driven this week by the media circus covering quarterback Tom Brady, as rumors concerning the condition of Brady's ankle dominate news reports on the practice field in Arizona. If the Patriots win Super Bowl XLII, they will be the first team in NFL history to end the season with a perfect 19 and 0 record.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending Jan. 26, 2008:
1) Poker 6) Britney Spears
2) Golf 7) Clay Aiken
3) Fashion 8) South Beach Diet
4) Disney 9) Paris Hilton
5) YouTube 10) Apple

About Lycos, Inc.

Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema video platform, combining community with high- quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail and The Lycos 50(TM). Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:

Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, Inc., +1-781-370-2853,
Kathy.O'Reilly@lycos-inc.com

Web site:

http://www.lycos.com/
http://50.lycos.com/
http://lycos50.tripod.com/blog
http://redcarpet.tripod.com/blog

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