ImpreMedia Extends Election Coverage to Television with V-me

ImpreMedia Extends Election Coverage to Television with V-me

Broadest-ever Multiplatform Spanish News and analysis offer

NEW YORK, Jan. 30 /PRNewswire-USNewswire/ -- In a national collaboration to inform and engage Latino voters, impreMedia, the #1 Hispanic news and information company in the U.S. in online and print, will partner with V-me, America's fastest growing Spanish digital television network. Beginning with Super Tuesday and throughout the 2008 campaign, the two media companies will join forces with election coverage and news teams to offer the most comprehensive analysis and in-depth election coverage ever available in Spanish media, combining elements of impreMedia's VOTO LATINO 08 and V-me's PARTICIPA 2008 initiatives.

On February 5th, Super Tuesday, a live V-me PARTICIPA 2008 primary special featuring reports and features from impreMedia, Viva Voz and V-me Noticias news teams will be anchored by V-me's award-winning analyst/reporter, Jorge Gestoso. Broadcasting live from 10:00pm - 1:00am (ET) from PARTICIPA 2008 election headquarters in New York, Gestoso will host a team of senior political analysts and experts on Hispanic electoral issues, and will present exclusive information and reports including breaking election results, community-based voter reports from impreMedia journalists, and live commentary from inside the campaigns of the leading candidates.

"With the unprecedented impact of the Latino vote in 2008, our media has a responsibility to empower the community with quality journalism across TV, print and the Internet. V-me is proud to bring our national TV platform into partnership with impreMedia to deliver comprehensive information to Hispanic voters," said Carmen DiRienzo, president, V-me Media, Inc.

As the Latino vote continues to play a pivotal role in the national elections, V-me and impreMedia will continue coverage with special PARTICIPA 2008 broadcast events tied to the national conventions and Election night, plus weekly programming featuring analysis of defining themes facing America's voters, inside and outside the Hispanic community. Using impreMedia reporters and analysts, along with extensive polls of Latino voters, V-me will combine exclusive print, online and broadcast in-depth coverage of the critical issues facing the nation, creating a dialogue that engages Latinos across the US.

"ImpreMedia's news and information connection to the Hispanic community is unparalleled, and our commitment to inform and engage this key audience is demonstrated with this partnership," said John Paton, CEO, impreMedia."

ImpreMedia's VOTO LATINO 2008 represents the most ambitious and comprehensive coverage of a presidential election in the history of U.S. Hispanic media. The different elements include: six journalists embedded with national candidates in both parties through the primary process, on the ground coverage from seven critical battleground states with large Hispanic voting populations, presence at both parties' national conventions and full campaign coverage for the general election. This sits within the context of 12 months of expanded political coverage including special reports on the rapidly changing makeup of the Hispanic electorate, special reports on the candidates in both parties and the issues most important to Latinos, and exclusive polling of Hispanic voters.

V-me is presented locally by public TV stations and carried on basic digital cable and digital broadcast in many cities and nationally on DIRECTV and DIRECTV Mas channel 440, DISH Network Ch 9414 and DISHLatino Ch 846. Check your local listings for time and date in your local market or www.VmeTV.com for more information.

About impreMedia

ImpreMedia is the leading Hispanic news and information company in the United States in online and print. Its network of online news and information websites is the premier destination for US Hispanics. Its newspapers and magazine publications are distributed in 17 markets, representing more than 66% of the U.S. Hispanic population.

About V-me

V-me is a new national network, partnered with public TV, which engages America's Latino families in Spanish with a lively mix of original and exclusive programs including: kids, lifestyle, nature, science, history, current affairs, music, arts, and nightly movies. The 24-hour network, with broadcast and digital carriage reaching 45% of all U.S. Hispanic TV households, is America's largest Spanish digital channel and the fastest out- of-the-box sponsor-supported network in U.S. Hispanic media history. V-me is the first venture of the media production and distribution company, V-me Media Inc. To find out more visit www.VmeTV.com

For more information, contact:
Natalie Judd, 203.389.5223, njudd@dex-p.com or Wilson Guzman,
646.747.8821, wguzman@dex-p.com

First Call Analyst:
FCMN Contact:

Source: V-me

CONTACT: Natalie Judd, +1-203-389-5223, njudd@dex-p.com, or Wilson
Guzman, +1-646-747-8821, wguzman@dex-p.com, both for V-me

Web site:

http://www.vmetv.com/

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