BroadbandTV and World Wide Entertainment Enter Into Strategic Partnership

BroadbandTV and World Wide Entertainment Enter Into Strategic Partnership

'BroadbandTV to acquire and monetize powerful line up of premium video content from World Wide Entertainment'

LAS VEGAS, Jan. 29 /PRNewswire/ -- Live from the 2008 National Association of Television Program Executives Show (NATPE), BroadbandTV Corp. (BroadbandTV) the web's leading video monetization agency and World Wide Entertainment, Australia's leading supplier of content to broadcasters around the globe, today announced a strategic partnership that will enable BroadbandTV to deploy select premium World Wide Entertainment content to leading tier 1 IP-based networks across the World and monetize it principally on an ad supported basis.

BroadbandTV will also leverage its state-of-the-art technology to enhance the entertainment experience by helping viewers discover World Wide Entertainment's top programme lineup through annotating videos with popular and relevant keywords.

Through this new alliance, BroadbandTV will merchandize and distribute two top shows connecting with the online young demographic through the BroadbandTV Hub on channels such as YouTube and Vuze.com: "Stars", featuring celebrity profiles of all the big names in film, music, television and fashion world, and "Invent", a global gateway to the future now covering the trendiest technology.

"BroadbandTV is thrilled to work with World Wide Entertainment, a leading producer of premium television content," said Shahrzad Rafati, CEO of BroadbandTV. "BroadbandTV will leverage its deep base of experience in online video distribution, keyword generation and optimization via its acclaimed "Opti-Find" to deploy, merchandize, market and monetize World Wide's content via IP."

About World Wide Entertainment

World Wide Entertainment is Australia's leading supplier of content to broadcasters around the globe. With clients in over 140 countries, and with over 13,000 hours of programming sold in 2007, World Wide Entertainment produces quality, versatile television productions across a range of genres, catering to your traditional and new media needs.

About BroadbandTV

BroadbandTV is a media & technology company that specializes in the aggregation, optimization, tracking, monetization of video content via Internet Protocol (IP). With a library of over 15000 titles, BroadbandTV creates compelling distribution opportunities for its content partners and income generation opportunities for its network and advertising partners. BroadbandTV is a leader in the development of cutting edge technology to help content owners identify, secure and monetize pirated and premium content.

For further information, images or media interviews, please contact World Wide Entertainment representative Olivia Vincent on +61.3.5225.5478 or at olivia@wwent.net and BroadbandTV representative Lewis Ball on 1.604.288.2704 or at lball@broadbandtv.ca.

First Call Analyst:
FCMN Contact:

Source: Broadbandtv Corp.

CONTACT: Lewis Ball of BroadbandTV, +1-604-288-2704,
lball@broadbandtv.ca; or Olivia Vincent of World Wide Entertainment,
+61.3.5225.5478, olivia@wwent.net

Web site:

http://www.broadbandtv.ca/

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