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Monday, December 03, 2007

Brookstone Takes You to the Movies With Starz

Brookstone Takes You to the Movies With Starz

One Free Month of Vongo in Co-Marketing Deal With Starz Entertainment

Free Advance Screening Passes, Promotional Push for Overture Films' Movie 'Mad Money' in Select Brookstone Stores Nationwide

ENGLEWOOD, Colo. and MERRIMACK, N.H., Dec. 3 /PRNewswire/ -- Starz Entertainment and Brookstone are bringing the gift of movies and "video on the go" to Brookstone online and catalog customers courtesy of a four-month co- marketing and promotional campaign. From now until March 24, 2008, all Brookstone Internet and telephone orders of at least $100 in one transaction will be rewarded with a bonus 30-day free trial to the Vongo broadband movie download service. After making the qualifying transaction, Brookstone customers will receive by e-mail a promotion code for the free month of Vongo to use during the initial Vongo sign-up and registration process.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20051117/LATH039LOGO-b)

Additional information about the 30-day free Vongo trial can be found at http://brookstone.vongo.com/.

Brookstone will also help to promote the new Overture Films' movie Mad Money, starring Diane Keaton, Queen Latifah and Katie Holmes. Brookstone will advertise the movie in its stores and distribute a limited number of advanced screening passes to customers, with no purchase necessary. Additionally, Brookstone will include a special offer on the back of all the advanced screening passes for the movie, which currently is slated for theatrical release on January 18, 2008.

"Vongo is a terrific match for Brookstone's tech savvy customers and we are pleased to leverage the upcoming Overture Films release Mad Money, as part of the overall campaign," said Joe Cantwell, vice president, Advanced Services, Starz Entertainment. "As the only subscription-based download service for mainstream new release Hollywood films, Vongo is in a unique position to work with innovative companies, such as Brookstone."

"The co-marketing agreement with Starz for the Vongo movie download service will give customers yet another compelling reason to visit Brookstone.com during the holidays and into the New Year," said Brookstone CEO Lou Mancini. "We believe our customers will truly enjoy the opportunity to sample and experiment with unlimited and portable movies from Vongo. Also, the Mad Money tie-in and giveaway is another fun way to reward our retail-store customers."

"This is a perfect example of the types of creative synergies we have available with our sister company Starz," said Peter Adee, Overture's President, Worldwide Marketing, Distribution, & New Media. "We're thrilled to include Brookstone in this collaboration, and look forward to a successful and rewarding campaign."

Following Mad Money, Overture will release Sleepwalking on March 14th, 2008, an emotional drama about a young girl's search for parental love, starring Oscar(R) winner Charlize Theron. Following is Tom McCarthy's The Visitor, Overture's most recent acquisition from the 2007 Toronto Film Festival, which will arrive in theaters on April 11th, 2008. Overture is domestically distributing the action-thriller Righteous Kill, starring Oscar(R) winners Robert De Niro and Al Pacino, which finished principal photography last month. Also recently wrapped is Traitor, a politically charged espionage thriller starring Don Cheadle and Guy Pearce, as well as Last Chance Harvey, starring Oscar(R) winners Dustin Hoffman and Emma Thompson.

Vongo subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Select popular pay-per-view titles are also available for individual rental. In addition to Windows-based PCs, laptops and portable devices, Vongo subscribers can also stream their Vongo content onto a TV from the PC for optimal viewing with Extenders for Windows Media Center and the Xbox 360, or navigate Vongo and play their movies on the TV with a remote control and Windows Vista with Windows Media Center. Vongo is available as a free download for broadband subscribers in the United States, http://www.vongo.com/.

Starz Entertainment is the exclusive subscription television and broadband provider of first-run films from leading Hollywood studios including Walt Disney Pictures, Sony Pictures Entertainment, Overture Films, Revolution Studios, Miramax Films, Touchstone Pictures, Hollywood Pictures, Pixar, TriStar, Screen Gems, Sony Classics and Warren Miller Films. Select first-run theatrical films from The Weinstein Company, IFC and Yari Film Group are also available for subscription television and broadband exclusively on Starz Entertainment services. A vast collection of classic and favorite titles are provided by a wide array of other Hollywood studios.

As one of the largest content aggregators in Hollywood, Starz Entertainment has access to thousands of theatrical films that it makes available on the Starz services and Vongo including The Pursuit of Happyness, Ghost Rider, Gridiron Gang, Scary Movie 4, Pirates of the Caribbean: Dead Man's Chest, The Da Vinci Code, Invincible, Disney and Pixar's Cars, Talladega Nights: The Ballad of Ricky Bobby and The Illusionist.

About Brookstone

Brookstone, Inc. is an innovative product development and specialty lifestyle retail company that operates 314 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce website at http://www.brookstone.com/.

About Overture Films

Overture Films (overturefilms.net) develops, produces, acquires, and distributes feature-length, theatrical motion pictures worldwide. The studio is an operating unit of Starz, LLC, which in turn is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Corp. Its affiliated companies, Anchor Bay Entertainment and Starz Entertainment, make the films available domestically to viewers via home video, premium television, Internet and other outlets.

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 16 million and 30.3 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(R). Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group.

Contacts:

Eric Becker Robert Padgett
Starz Entertainment Brookstone
(720) 852-4065 (603) 577-8097
eric.becker@starz.comrpadgett@brookstone.com

Adam Keen
Overture Films
(424) 204-4144
adam.keen@overturefilms.net

First Call Analyst:
FCMN Contact:

Photo:

http://www.newscom.com/cgi-bin/prnh/20051117/LATH039LOGO-b
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Starz Entertainment; Brookstone

CONTACT: Eric Becker of Starz Entertainment, +1-720-852-4065,
eric.becker@starz.com; or Robert Padgett of Brookstone, +1-603-577-8097,
rpadgett@brookstone.com; or Adam Keen of Overture Films, +1-424-204-4144,
adam.keen@overturefilms.net

Web site:

http://www.brookstone.com/
http://www.starz.com/
http://www.vongo.com/


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