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Monday, December 03, 2007

Neuroscience Expert and Posit Science Co-Founder Mike Merzenich, Ph.D., Featured on PBS Special: 'Brain Fitness Program'

Neuroscience Expert and Posit Science Co-Founder Mike Merzenich, Ph.D., Featured on PBS Special: 'Brain Fitness Program'

SAN FRANCISCO, Dec. 3 /PRNewswire/ -- Often referred to as the "Father of Neuroplasticity," Mike Merzenich, Ph.D., will demystify the complex subject of "brain plasticity" in a 90 minute PBS special airing nationwide throughout December. His interview details how the brain is capable of changing throughout life and how people can leverage this ability to think faster, focus better and remember more. Viewers can find airing time at: http://www.positscience.com/PBS_Brain_Fitness/.

For more than three decades, Dr. Merzenich has been a leading pioneer in brain plasticity research. He is Co-Founder of Posit Science, the leader in brain health programs. Last month, the Posit Science Brain Fitness Program(TM) was demonstrated to be effective in a rigorous clinical trial known as the IMPACT study. The study is the largest clinical trial ever conducted on cognitive training with a widely available product. Participants who used the program improved processing speed by 131% and improved generalized cognitive abilities by as much as 10 years.

Dr. Merzenich's background uniquely qualifies him to explain the fascinating subject. He is the Francis A. Sooy Professor at the Keck Center for Integrative Neurosciences at UCSF and a member of the National Academy of Sciences. He was on the team that invented the cochlear implant -- a surgically implanted electronic device that provides a sense of sound to a person who is profoundly deaf or severely hard of hearing. Dr. Merzenich then founded Scientific Learning Corporation which has had more than one million children use its training software to apply the principles of brain plasticity improving language, learning and reading.

Tony Tiano, producer of PBS "Brain Fitness Program," pursued Dr. Merzenich after a personal experience. "I was concerned when I was told that my grandson was having difficulty in school. I told my son about the Posit Science Brain Fitness Program and they started using it. I can't believe the results in only a few months. He is now in all advanced classes and I'm excited about Mike's new program for adults," exclaims Tiano.

The Posit Science Brain Fitness Program(TM) uses a unique, patented methodology to target the speed and accuracy of brain processing and is designed to improve the neuromodulatory system. To date, tens of thousands of adults have used the program to stay sharp and vital.

About Posit Science

Posit Science Corporation develops science-based brain health programs. The company works with more than 50 brain scientists from leading universities around the world to create training programs that enhance cognitive performance. Its assessments and exercises are based on neuroplasticity -- brain's ability to "rewire" through intensive, repetitive and progressively challenging activity. The company's Brain Fitness Program is distributed without charge by Humana to its Medicare Advantage members, is licensed to more than 150 retirement communities nationwide, is sold online and by Authorized Providers. Posit Science has received several grants from the National Institutes of Health (NIH). Posit Science was named "Best Small Company" by the American Society on Aging, was named "Best Fitness Initiative" by the Consumer Health World Conference and was selected as one of the "medical breakthroughs of the year" by CNBC. For more information visit http://www.positscience.com/ or call 800.514.3975.

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Source: Posit Science Corporation

CONTACT: Peggy Jara of Posit Science, +1-415-568-3526, cell,
+1-510-333-1160

Web site:

http://www.positscience.com/


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