Midomi.com Receives Popular Science 'Best of What's New' Award

Midomi.com Receives Popular Science 'Best of What's New' Award

Music-Centric Social Networking Community Honored for Its Innovation in Sound Recognition

SUNNYVALE, Calif., Nov. 14 /PRNewswire/ -- Melodis Corp., a leader in search and sound recognition technologies, today announced that Popular Science has named Midomi.com one of the top technology innovations of 2007 for the magazine's 20th Annual Best of What's New (BOWN) Awards. Midomi.com received a BOWN award in the Computing category and is featured in the magazine's December issue as one of 100 new products and technologies receiving awards in 10 different categories. Midomi.com provides advanced sound recognition technology that enables users to search for music by singing or humming a few bars of a song.

"For 20 years, Popular Science's Best of What's New awards honor the innovations that make a positive impact on life today and change our views of the future," said Mark Jannot, editor-in-chief of Popular Science. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list, and there's no higher accolade Popular Science can give."

"Midomi analyzes pitch, melody, rhythm and other features of sounds," said Jacob Ward, deputy editor with Popular Science who reviewed the product. "It then compares those measurements against its database of 200,000 ditties sung and submitted by users. It finds the right match 95 percent of the time."

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year -- the breakthrough products and technologies that represent a significant leap in their categories. Best of What's New awards are presented to 100 new products and technologies in the following categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Home Tech, Personal Health and Recreation. The profile and video review on Midomi is available online at http://www.popsci.com/popsci/flat/bown/2007/computing/item_37.html.

"We want to fundamentally change the way people interact with technology and the way it's leveraged in an effort to make more meaningful connections between people and communities who share similar interests and passions," said Keyvan Mohajer, chief executive officer of Melodis. "It is such an honor for Midomi.com to receive this award, as it reaffirms that the work we're doing in the sound recognition space is impacting the future and the way humans interact with technology."

The company also announced new voice and text communication tools available now at Midomi.com to enhance the user experience. In addition, the site is now available in five additional languages, helping to bridge the gap between people, technology and cultures.

"We are constantly developing new features that encourage and help people better communicate with each other in personal and intuitive ways. If you're able to search for a song on Midomi using sound, it only makes sense that you should be able to communicate with the singer of that song in the same medium," Mohajer said.

Midomi's comprehensive database of music also leverages user-generated content, enabling users to discover and be discovered, and helping them to establish their own unique presence and viral fan base in a fun and intuitive way. The free member-based service requires a computer microphone to sing and record music on the site.

-- Midomi Available in Six Languages and Counting -- To date, Midomi.com
users have contributed songs in over 33 different languages. The site
interface is currently available in English, Chinese, Japanese,
Spanish, Italian and French, and will soon be available in German,
Portuguese, Korean and Polish. Midomi will continuously add new
languages to support the collaboration, contribution and discovery of
music around the world.
-- Enhanced Voice and Text Communication Tools -- One of Midomi's most
popular communication features allows users to post messages, notes
and comments to each other in both voice and text form. Midomi strives
to provide a consistent experience on the site by ensuring that people
can search and discover music using voice and text communication, and
also connect and build community in the same intuitive ways.
Additional features on the site include enhanced playlist capabilities
as well as feed and user updates that inform singers as to what their
fans and favorites are doing.
-- Embedded Voice Search Widget -- This enables users and webmasters to
add Midomi's voice search widget to another Web site or social
network, allowing their visitors to conduct a voice search powered by
Midomi's comprehensive music database. The embedded widget extends the
reach of the "world's most entertaining search engine" to other sites,
making music discovery fun, highly interactive and more accessible.
The widget is available on http://www.midomi.com/embed.

About Melodis Corporation

Incorporated in September 2005, Melodis Corporation is building the next generation of search and sound recognition technologies that are "Breaking the Silence" in human-computer interaction. These technologies have a variety of applications on the Internet, on mobile devices and in other areas. To date, Melodis' technologies have been applied to music search, text search and speech recognition, and additional applications are currently under development. Melodis has an established base of partners. The Melodis management team is comprised almost entirely of graduates from Stanford University.

With the launch of its new online community, http://www.midomi.com/, Melodis has combined the world's most powerful search technologies with proven online models including social networking, user-generated content and digital content distribution, and is moving forward with its mission to build the world's most comprehensive database of searchable music.

About Popular Science

Founded in 1872, Popular Science is the world's largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what's new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.

First Call Analyst:
FCMN Contact:

Source: Melodis Corporation

CONTACT: Melodis Corporation, press@midomi.com

Web site:

http://www.midomi.com/

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