Buongiorno Company Awarded in Brazil for Best Service in Innovation for the TIM Brazil Music Store, by Telecom Magazine INFO

Buongiorno Company Awarded in Brazil for Best Service in Innovation for the TIM Brazil Music Store, by Telecom Magazine INFO

Brazil and LatAm Growth Areas for Buongiorno

LONDON, November 14/PRNewswire-FirstCall/ -- TIM Music Store has been awarded as "Best Service" in the Innovation
Category by the prestigious Latin American telecom magazine Revista INFO.

TIM Music Store, produced and managed by Buongiorno, is the new digital
store which allows customers to listen and download songs and audio-video
content of the most famous international and Brazilian artists. It was
launched in summer 2007, becoming quickly very successful with an increasing
number of downloads. For additional information on the service:
http://www.timmusicstore.com.br

In 3 years Buongiorno expanded its business in Latin America,
by operating in Brazil, Chile, Ecuador, Bolivia, Guatemala, Mexico and
Argentina. Buongiorno recently consolidated its presence in Argentina and
entered the Peruvian market with the acquisition of By-Cycle (Axis Mundi
S.A.).

In H1 2007 Buongiorno opened its headquarters in San Paolo,
Brazil, and it signed an agreement with TIM Brazil, the second mobile
operator of the country (with 29 million clients), for the production and
distribution of TIM Music Store.

Brazil is one of the most dynamic markets in the world with mobile
ownership reaching nearly 110 million individuals, making it the 5th
largest mobile population in the world.

Buongiorno is aiming at boosting its growth in Brazil leveraging the
strong local synergies with Movilisto - iTouch which adds to Buongiorno's B2B
business additional reach through connectivity with all 4 Brazil operators
(TIM, Vivo, Hoy and Claro) and strong relations with Brazil's leading media
groups.

In addition, Buongiorno is launching also its B2C offering with both
Blinko and Movilisto, thus facing successfully the complexity of the
Brazilian mobile market.

Buongiorno, after the acquisition of iTouch, becomes #1 global
VAS provider.

"We're honored to receive this award, which recognizes our success in
South America and for a product that requires high skills and know how to be
produced and managed. Digital music stores are getting increasingly
appreciated by a large audience of music and mobile phones' fans, and
Buongiorno already successfully manages several Music Stores in the world,
such as the one for TIM in Italy, for Turkcell in Turkey and for Vodafone
Live in France", said Andrea Casalini, CEO of Buongiorno.

Additional information about Buongiorno S.p.A. is available on
the website http://www.buongiorno.com or by contacting:

Monica Montefusco,
Global PR & Events Manager,
Tel. +39-02-582131,
Email: monica.montefusco@buongiorno.com

Source: Buongiorno

Monica Montefusco, Global PR & Events Manager, Tel. +39-02-582131, Email: monica.montefusco@buongiorno.com

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