Integra5 Expands Senior Management Team with Telecom and Cable Industry Veterans

Integra5 Expands Senior Management Team with Telecom and Cable Industry Veterans

New executives add key marketing, business development and client services experience to Integra5 as converged services gain momentum worldwide

BURLINGTON, Mass., Nov. 14 /PRNewswire-FirstCall/ -- Integra5, the pioneer in blending quad play bundles into converged services for simultaneous delivery across TVs and PCs, today announced the expansion of its senior management team. Steve Borelli has been appointed vice president of marketing and business development and will be responsible for leading global marketing and partnership initiatives. Marion Mendelsohn has been named vice president of client services and support and will be responsible for a team overseeing all operational aspects of customer engagements, from initial network design to installations and on-going customer support.

"This is a particularly exciting time for Integra5 as real-time converged communications and content services gain widespread deployment and become a top business initiative for major operators," said Meredith Flynn-Ripley, chief executive officer at Integra5. "With Steve's strong history of success in global marketing and business development and Marion's extensive expertise in customer support, Integra5 is well positioned to help customers deliver new converged services and to further extend its market footprint in the IPTV and cable markets."

Borelli has more than fifteen years of marketing, product management and business development experience in the telecommunications, cable and software industries. Before joining Integra5, he was vice president of broadband markets at Comverse where he led global marketing and business development for the cable, satellite and IPTV markets. Prior to Comverse, Borelli served as vice president of business development at CSG Systems, a leader in systems and software for cable and satellite operators. Earlier in his career, Borelli spent seven years with U S WEST (now Qwest) as director of video and online services where he was involved with deployments of VDSL, VOD and other interactive TV and online services. He also served as director of marketing for one of the industry's first cable modem deployments at Jones Internet Channel.

Mendelsohn has more than twenty years of customer service, business support and operations experience in the high tech sector, focused primarily on wireline and wireless enhanced services. Before joining Integra5, she was with Comverse in a number of management roles, most recently as area vice president for business systems operations and quality programs. In that role, her charter was to achieve greater efficiencies in reporting project milestones, profit and loss metrics and automating revenue recognition processes. Prior to that, Mendelsohn was area vice president of customer service where she was charged with building an organization in the Americas to oversee all aspects of client support.

The expansion of Integra5's senior management team coincides with a year of significant company growth. In the past year, Integra5 has more than quadrupled the number of customers that have deployed its i5 Converged Services Platform and pre-packaged applications, including top 20 MSOs such as Wide Open West (WOW!) and Knology. Integra5 has also gained international traction, including a recent strategic partnership with Solusoft, a Panama- based IT consulting firm, to deliver Integra5-provided converged services to telecom and cable operators in the Caribbean and Central American regions.

About Integra5

Integra5 is the global leader in blending triple and quad play bundles into converged services. Featuring patented and patent-pending technologies, the company's i5 Converged Services Platform (i5 CSP) blends voice, video, data and mobile services into new communications and content applications for delivery across TVs, PCs and other devices. The i5 CSP works in today's IPTV and cable networks and can be seamlessly integrated into future IMS environments. Integra5 is headquartered in Burlington, Mass., and has an additional research and development office in Rehovot, Israel. For more information, visit www.integra5.com.

Contact: Nathan Bordegaray
Davies Murphy Group, Inc.
(781) 418-2419
nbordegaray@daviesmurphy.comhttp://www.daviesmurphy.com/

First Call Analyst:
FCMN Contact:

Source: Integra5

CONTACT: Nathan Bordegaray of Davies Murphy Group, Inc., for Integra5,
+1-781-418-2419, nbordegaray@daviesmurphy.com

Web site:

http://www.integra5.com/

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