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Wednesday, November 14, 2007

New Lifetime Every Woman Counts Poll Shows Presidential Candidates Hillary Clinton and Rudy Giuliani Women's Guests of Choice at Thanksgiving Dinner Table

New Lifetime Every Woman Counts Poll Shows Presidential Candidates Hillary Clinton and Rudy Giuliani Women's Guests of Choice at Thanksgiving Dinner Table

- Clinton and Giuliani Named Most Likely Candidates to Give a Thoughtful Gift and Most Trusted to Watch Kids While Women Shop this Holiday Season -

NEW YORK, Nov. 14 /PRNewswire/ -- Lifetime Networks today announced the results of a nationally representative poll of women revealing that Democratic presidential candidate Hillary Clinton and Republican presidential candidate Rudy Giuliani are the most welcomed Thanksgiving guests, thoughtful gift givers and trusted babysitters. The poll was released as part of Lifetime's nonpartisan, award-winning Every Woman Counts campaign. First launched in 1992 and now entering its fifth presidential election cycle, the initiative was created to ensure that issues important to women are part of the dialogue during election season, while encouraging women to run for public office, register and vote.

Guess Who's Coming to Thanksgiving Dinner
-- Among the Democratic candidates, Hillary Clinton and her family (31%)
are the most popular dinner guests according to women polled. Barack
Obama and his family (19%) are next in line for seats at the table,
followed by John Edwards and his family (15%).
-- Of the Republican candidates, Rudy Giuliani and his family (22%) were
the most likely to receive invitations to Thanksgiving dinner, followed
by John McCain (17%) and Fred Thompson (10%).
-- Approximately one-fifth of women polled do not want the extra company
this holiday season and would prefer to dine with their families alone.
-- Nearly half of the Democratic women polled (47%) want Hillary, Bill and
family to be their special guests at dinner. However, Barack, Michelle
and his family were the #1 Democratic choice among Republican women
polled (23%).

And the Award for Best Gift Giver Goes to ...
-- Women prefer to receive gifts from Hillary Clinton and Rudy Giuliani
this holiday season. Women polled said Clinton (31%) would be the best
gift giver among the Democratic candidates, followed by John Edwards
(14%) and Barack Obama (11%). Among the Republican candidates, Rudy
Giuliani is considered the most thoughtful (18%), followed by McCain
(13%) and Fred Thompson (8%)
-- According to Democratic women polled, Hillary Clinton is roughly three
times more likely to be thoughtful in her giving (41%) than her nearest
opponents Barack Obama and John Edwards (both at 13%).
-- Among the Republican women polled, frontrunner Giuliani (23%) is
considered twice as likely to give a caring gift as his nearest
opponent, John McCain (12%), and three times more likely than third-
place candidate Fred Thompson (7%).

When Women Do Their Holiday Shopping, Which Candidate Should Watch the Kids?

-- When asked which Democratic candidate one would be most comfortable
leaving her kids in the care of, the top choice was Hillary Clinton
(33%), followed by John Edwards (18%) and Barack Obama (12%). Rudy
Giuliani (15%) was the winner among Republican candidates, with John
McCain (14%) and Mitt Romney (11%) close behind.
-- Women with children under the age of 18 were nearly three times as
likely to pick Democratic candidate Hillary Clinton (41%) than her
primary opponents John Edwards (16%) and Barack Obama (10%) as the best
suited to watch their kids.
-- Women with children under the age of 18 were twice as likely to pick
Republican candidate Rudy Giuliani (22%) over his primary opponents
John McCain (11%) and Mitt Romney (10%) as the best sitter.

Methodology:


The Lifetime poll was conducted by Opinion Research Corporation via telephone among a nationally representative sample of 1,003 women ages 18+ in the United States. The survey was completed during the period October 25-28, 2007. Full results available upon request.

Every Woman Counts is the only public service campaign dedicated to encouraging millions of women to speak out on the issues they care about most, vote and run for office. For the first time, the 2008 initiative will leverage the power of the #1 and #2 television networks for women -- Lifetime and Lifetime Movie Network (LMN) -- and include the most extensive on-air programming, digital content and grassroots efforts to date. To expand the effort and reach women everywhere they live, work and play, Lifetime launched the first-ever Every Woman Counts coalition in partnership with REDBOOK, CosmoGIRL!, Marie Claire, celebrities, experts and joining every leading women's nonprofit organization.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

First Call Analyst:
FCMN Contact:


Source: Lifetime Networks

CONTACT: Geralyn Lucas of Lifetime Networks, +1-212-424-7066,
lucas@lifetimetv.com; or Lindsay Drewel, +1-202-237-0434,
lindsay@lindsaydrewelpr.com

Web site:

http://www.lifetimetv.com/


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