DECA Unveils New Development Partnerships

DECA Unveils New Development Partnerships

New digital entertainment studio's early 2008 roster includes leaders from TV and the Web

SANTA MONICA, Calif. and SAN FRANCISCO, Nov. 14 /PRNewswire/ -- NEWTEEVEE LIVE -- DECA (http://www.deca.tv/), a digital entertainment studio that brings together the best of Hollywood, Madison Avenue, and Silicon Valley, today announced new development partnerships that demonstrate strong momentum going into 2008. With the success of Boing Boing TV (http://tv.boingboing.net/), their first digital entertainment property, the company said that in 2008 its new innovative programming will include partnerships with Peter Rojas (Engadget), Larry Lyttle (Judge Judy, Judge Joe Brown), Alex Albrecht (DiggNation), and SuicideGirls. In addition DECA will extend the run of Dog & Pony (http://www.bnet.com/2435-13721_23-0-1.html), its successful daily video interview show with business innovators that is distributed by CNET. These partnerships are powerful endorsements of DECA's studio model, which is aimed at bringing high-quality digital entertainment to online audiences.

"DECA is fulfilling its promise to work with high-profile partners who understand the online world and are committed to creating the next generation of digital entertainment," said Michael Wayne, CEO and co-founder of DECA. "We are establishing the premier digital entertainment studio by incorporating the best of the Web -- immediacy, interactivity, and community -- with the best of the studio -- funding, high-quality video production, and digital marketing know-how. These new partnerships demonstrate DECA's ability to attract the best creators and producers and work with them to develop, finance, market, and distribute high-quality digital entertainment properties. We are excited about pushing the boundaries of digital entertainment even further in 2008."

Larry Lyttle added: "DECA is committed to creating the highest-quality entertainment for online audiences. They combine premium video, social media and community to deliver high-quality, interactive entertainment that is made purely for its audience. I'm excited about the new property being developed with DECA and looking forward to launching it in early 2008."

Brands and creators partnering with DECA include:

-- Peter Rojas: Peter is the co-founder and Editorial Director of
Engadget, a weblog with daily coverage of gadgets, consumer
electronics, and personal technology, and the co-founder of Joystiq, a
weblog covering the world of video games.
-- Alex Albrecht: Alex is a co-host of DiggNation as well as a fast-rising
American television personality, actor, and podcaster.
-- SuicideGirls: Founded by Missy Suicide, SuicideGirls is a popular
website and community of alternative pin-up photography. SuicideGirls
has been featured on FOX, CBS, CNN, ABC, HBO, MTV, G4, VH1, BBC and
recently appeared on CBS's CSI:NY and Showtime's Californication.
-- Larry Lyttle: Larry was the founder and President of Big Ticket
Television, which under his leadership, produced eleven series
including hits Judge Judy, Judge Joe Brown, Moesha, The Parkers, The
Jamie Kennedy Experiment; and the comedy satire Nightstand with Dick
Dietrick.
-- Dog & Pony: Hosted by Paul Ollinger and Vince Thompson, Dog & Pony is a
daily interview show distributed by CNET that highlights emerging and
innovative business ideas.

About DECA

DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. DECA identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, CA, the company is backed by: Mayfield, General Catalyst, and Atomico. More information can be found at: http://www.deca.tv/

Contact:
Kathy Johnson
Consort Partners
415-823-9566
deca@consortpartners.com

First Call Analyst:
FCMN Contact:

Source: DECA

CONTACT: Kathy Johnson of Consort Partners, +1-415-823-9566,
deca@consortpartners.com, for DECA

Web site: http://www.deca.tv/

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