Cablemas Appoints New CFO

Cablemas Appoints New CFO

MEXICO CITY, Aug. 23 /PRNewswire/ -- Cablemas S.A. de C.V. ("Cablemas") announced that Mr. Rafael Lira has been appointed Chief Financial Officer of the company.

Mr. Carlos Alvarez, Chief Executive Officer of Cablemas, commented, "We wish to welcome Rafael back to our company. His knowledge of Cablemas, strong track record and experience in finance will further strengthen our management team as we continue to implement our growth strategy. Our goal is to maintain market leadership and increase profitability while maintaining or increasing operating margin through tight cost controls."

Prior to rejoining Cablemas, Mr. Lira was Chief Financial Officer of Salesko, a subsidiary of The Coca Cola Company for two years. Prior to Salesko, Mr. Lira was Chief Financial Officer of Cablemas and earlier, served as Chief Financial Officer of Bardahl de Mexico. Mr. Lira's experience also includes 13 years with PANAMCO, the largest Coca Cola Bottler in Latin America, which was acquired by Femsa. At PANAMCO, among other finance positions he served as CFO of Costa Rica, Treasury Director and head of M&A for Latin America.

"I am very pleased to return to Cablemas and look forward to joining the management team to capitalize on the company's strong market position and attractive growth opportunities," said Mr. Lira, Chief Financial Officer of Cablemas.

About Cablemas

Cablemas is the second-largest cable television operator in Mexico based on number of subscribers and homes passed. As of March 31, 2007, Cablemas' cable network served over 736,205 cable television subscribers, 198,471 high- speed internet subscribers, and 26,567 IP telephony lines, with 2,148,228 homes passed.

Cablemas is the concessionaire with the broadest coverage in Mexico, operating in 46 cities throughout the country's oil, maquiladora and tourist regions as of March 31, 2007. Cablemas has consistently introduced innovative products in Mexico and is the first cable operator in the country to provide a "Triple Play" bundled service package of cable television, high speed internet and IP telephony. More information about Cablemas can be found at http://www.cablemas.com/.

This document may contain certain forward-looking statements concerning Cablemas' operations, performance, business, financial condition and growth prospects. These statements are based upon beliefs of management as well as a number of assumptions and estimates, which are inherently subject to significant uncertainties, many of which are beyond Cablemas' control. Actual results may differ materially from those expressed or implied by such forward- looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in the Mexican economy, including changes in inflation rates or exchange rates, changes in political conditions and government policies in Mexico, increased competition, regulatory developments and customer demand. These statements are made as of the date of this press release and Cablemas undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise in light of these risks and uncertainties, there can be no assurances that the events described or implied in the forward-looking statements contained in this document will in fact transpire.

First Call Analyst:
FCMN Contact:

Source: Cablemas S.A. de C.V.

CONTACT: In Mexico, Sebastian Castro Brotto, Budget and IR Manager of
Cablemas, +5255-24-54-58-84, sebastian.castro@admCablemas.com.mx; or Susan
Borinelli, +1-646-452-2332, sborinelli@breakstone-group.com, or Maura Gedid,
+1-646-452-2335, mgedid@breakstone-group.com, both of Breakstone Group, for
Cablemas S.A. de C.V.

Web site:

http://www.cablemas.com/

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