The Most Influential Individuals in the Entertainment Industry Featured on BOOMj.com

The Most Influential Individuals in the Entertainment Industry Featured on BOOMj.com

BOOMj launches Entertainment Icons Portal

LAS VEGAS, Aug. 23 /PRNewswire/ -- BOOMj.com, Inc. (TM), is a Web-based lifestyle portal serving Baby Boomers and Generation Jones, providing an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20070131/BOOMJLOGO )

Today BOOMj added Entertainment Icons as a new feature to its robust content offering. This feature showcases the most successful, influential and unforgettable individuals in the entertainment industry over the last century, including tributes to such artists as Jon Bon Jovi, Arnold Schwarzenegger, Elvis Presley and Clint Eastwood.

The Icons are chosen based on their careers spanning at least a decade, their age matching the target demographic of BOOMj members and relevance in today's ever-changing industry. Their profiles will include multiple pictures representative of their careers in the limelight, memorable video clips, information about their career accomplishments and links to their creative bodies of work in the BOOMj Store.

"The Entertainment Icons feature is a powerful piece of our site because of the strong associations people make with the artists from their youth," said George Pursglove, President and Chief Executive Officer of BOOMj.com. "These connections can even provide insight into what generational identity -- Baby Boomer or Generation Jones -- our members best fit. For example, Baby Boomers will have a closer association with bands that performed during Woodstock or the Monterey Pop Festival, while Generation Jonesers were teens of the 70's, listening to musicians in the genre of heavy metal, disco, punk, and soul."

About BOOMj.com, Inc.(TM)

BOOMj.com, Inc. is a Web-based lifestyle portal serving Baby Boomers and Generation Jones. BOOMj.com provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for our target market. For more information regarding the company, please visit http://www.boomj.com/.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say Double-Take or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward looking statements at any time.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070131/BOOMJLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BOOMj.com, Inc.

CONTACT: Tara Reiter of BOOMj.com, Inc., +1-714-427-6100,
tara@boomj.com

Web site:

http://www.boomj.com/

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