Secret(R) Partners With Jennifer Lopez in Search of America's 'Hottest' Dancer

Secret(R) Partners With Jennifer Lopez in Search of America's 'Hottest' Dancer

America Votes to Determine Who Will Appear in an Upcoming Jennifer Lopez Music Video

CINCINNATI, Aug. 23 /PRNewswire-FirstCall/ -- If you think you've got some "hot" moves, you could find yourself in an upcoming music video with Jennifer Lopez. Secret(R), the number one female anti-perspirant/deodorant in North America, has partnered with the music and movie star to kick-off the "Secret's Show Us Your Moves" contest in New York City today. The nationwide search is looking for America's hottest female dancer. Today's casting call, the first of six cross-country stops, will take place at the Roseland Ballroom on 239 West 52nd Street from 11:30 am - 4 pm, followed by a free performance by Jennifer later in the evening. The first 200 women to come to the casting call are guaranteed to audition. The dancer who best conveys her unique confidence while showing her "moves" will be eligible for a chance to appear in an upcoming music video with Ms. Lopez.

"Secret's Show Us Your Moves" dance contest is in celebration of the launch of Secret's new campaign, 'Because You're Hot.' The campaign, created by Leo Burnett Chicago, celebrates the different definitions of what makes a woman uniquely "hot," such as confidence, femininity and strength. The campaign plays with the literal and figurative definition of "hot" -- connecting directly to the efficacy of Secret products, while reinforcing the idea that female confidence is hot.

The 'Because You're Hot' campaign and "Secret's Show Us Your Moves" contest continues to evolve the Secret brand as hip, modern and feminine. The new look and feel of the campaign will come to life through the brand's new advertising, Web site, public relations and promotional activities including the casting calls kicked off by Jennifer Lopez today.

"I think we can all agree that Jennifer Lopez is hot. She's a modern expression of feminine confidence in all its various forms, which makes her a great partner for the 'Because You're Hot' campaign which recognizes that confidence is sexy, offering the idea that when you're confident, you are hot," said General Manager for Procter & Gamble Anti-Perspirant and Deodorant, Alex Keith.

After today's casting call in New York, the contest will travel to Dallas, Atlanta , Miami, Chicago and Las Vegas through the end of September. Contestants who can't make it to one of the six casting calls can submit a 30-second video of their "Secret Hot Moves" online beginning 12:01 a.m. Eastern Time (ET) on August 23, 2007 on www.becauseyourehot.com.

One winner will be selected from each of the six local casting calls and four from the online submissions. Then it will be up to America to select the "hottest of them all" by visiting www.becauseyourehot.com.

For information on the casting calls, or how to submit your audition online, visit www.becauseyourehot.com. Good luck!

About Procter & Gamble Beauty (NYSE:PG)

P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world's largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Gillette(R) Complete Skin Care for Men, Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice 'n Easy(R) and SK-II(R). Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

First Call Analyst:
FCMN Contact: hbernesser@mahercomm.com

Source: Procter & Gamble

CONTACT: Holly Bernesser, +1-212-485-6853, or hbernesser@mahercomm.com,
or Greg Casto, +1-212-485-6861, or gcasto@mahercomm.com, both of Marina Maher
Communications, for Procter & Gamble

Web site:

http://www.pg.com/
http://www.becauseyourehot.com/

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