New Grassroots Initiative - 'Makin' a Nu Reality, Reality TV Show' - Combats Negative Images of African American Women in Entertainment and the Media

New Grassroots Initiative - 'Makin' a Nu Reality, Reality TV Show' - Combats Negative Images of African American Women in Entertainment and the Media

African American Alum of USC Marshall School of Business Heads Up Project, Invites Leaders in Legal, Entertainment and Advertisement Industry to Join the Effort

OAKLAND, Calif., Aug. 23 /PRNewswire/ -- The Mitchell Law Group, PC -- an African American, female-owned entertainment law firm in Oakland, Calif. -- and Visioning Realities, Inc. (VRI) -- a multicultural marketing company -- announced today their plans to expand outreach efforts for their project "I C HOPE/Makin' a Nu Reality, Reality TV Show," a youth training program designed to counter the negative images of African American women in the entertainment and advertisement industries.

The I C HOPE program, launched at the recent National Bar Association (NBA) 82nd Annual Conference, the National Dentist Association Conference and the National Black Nurses Association Conference, has, to date, been internally funded. The program's backers -- including Raye Mitchell, Esq., president and owner of The Mitchell Law Group, PC and VRI -- are now inviting other industry leaders and professionals to help support the program.

"The program was created because African American women and young girls are bombarded with negative media images that are damaging to building self- esteem and self-confidence," Mitchell said. "We want to do something to help create a different reality for our young African American girls."

"The 'I C HOPE/Makin' a Nu Reality, Reality TV Show' initiative is structured to deliver a healing and meaningful message to African American girls in an innovative and entertaining forum," Mitchell said. The program's participants will engage in a training format based on making a reality TV show that is positive -- rather than demeaning -- and intelligent in its approach.

Mitchell added that women in the African American community do, in fact, believe that African American girls are being affected by the negative images. As part of the announcement of the "My Black Is Beautiful" project, Procter & Gamble unveiled the results of a recent poll conducted by Procter & Gamble and Essence that revealed that 69% of respondents said that teens are negatively influenced by images that poorly portray African American females. The poll, Mitchell said, reinforces that the I C HOPE initiative is "on the right track."

"Now that we have some big guns trained on the problem, we expect to build even more alliances to take on this important issue and generate measurable change," said Patricia Turner, VRI's Director of Programs. "We are anxiously seeking new joint ventures and funding opportunities with leaders in the legal, entertainment, marketing and advertisement industries."

About Raye Mitchell, Esq.

Ms. Mitchell is a graduate of Harvard Law School and earned her MBA at USC Marshall School of Business. She is the owner of The Mitchell Law Group, PC, an entertainment law firm, and Visioning Realities, Inc (VRI), a full-service multicultural entertainment and marketing company.

For more information, visit http://www.ichope2.com/ or http://www.mitchelllawgroup.com/.

Contact:
Patricia Turner/Tandia O'Neal
Public Relations
Visioning Realities, Inc.
510.836.0102
Fax: 510.380.6531
info@ICHOPE2.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: I C HOPE

CONTACT: Patricia Turner; or Tandia O'Neal, Public Relations of
Visioning Realities, Inc., +1-510-836-0102, FAX +1-510-380-6531,
info@ICHOPE2.com, both for I C HOPE

Web site:

http://www.ichope2.com/
http://www.mitchelllawgroup.com/

NOTE TO EDITORS: Photo - http://www.ereleases.com/pr/2007-ICHOPE.jpg

Logo -

http://www.ereleases.com/pr/2007-ICHOPE2.jpg

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