Tiger Woods, Roger Federer and Thierry Henry Star in New Gillette Champions Commercial

Tiger Woods, Roger Federer and Thierry Henry Star in New Gillette Champions Commercial

Sports Superstars Encourage Men to Focus on 'Today'

BOSTON, July 9 /PRNewswire/ -- Gillette today launched the first global advertisement featuring the Gillette Champions -- the world's #1 ranked golfer, Tiger Woods; the world's #1 ranked tennis player, Roger Federer; and FIFA World Cup winner, Thierry Henry.

The television commercial, titled "Today," marks the first time the three global sports icons have appeared together in a commercial. The three athletes were officially presented as the Gillette Champions in Dubai earlier this year.

The creative concept behind the advertisement is, "Be your best today with Gillette." Peter Clay, Vice President, Male Systems, Gillette explains: "The creative idea is meant to tap into a core truth that ALL men can relate to - no matter who you are and what you have done in the past ... today is what matters. Your accomplishments, failures and past deeds mean nothing. Today is the day you need to prove yourself. It's what motivates and drives a champion, everyday."

Filmed on location in Orlando, Florida and Rome, Italy, the commercial was directed by veteran director Michael Karbelnikoff, and will air in more than 100 countries around the world during the next year.

The commercial focuses on the importance of 'today' and features the three Gillette Champions talking about the importance of being their best ... every day, which always starts with a clean shave. In the commercial, all three Champions explain how important it is in their professional and personal lives to 'Be Your Best Today'.

The thirty second commercial, will begin to roll out this month in select markets.

Creative for the Gillette Champions commercial is handled by BBDO New York: Chief Creative Officer, David Lubars; Senior Copywriter, Al Merrin; Senior Art Director Richard Sabean; Senior Producer, Peter Feldman. The commercial was produced by HKM.

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Source: Gillette

CONTACT: Rick Liebling of Taylor for Gillette, +1-212-714-1280,
rliebling@taylorpr.com

Web site:

http://www.pg.com/

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