Comedy Central(R) Promotes Bob Pederson to Senior Vice President, Creative Director, On-Air Brand Creative

Comedy Central(R) Promotes Bob Pederson to Senior Vice President, Creative Director, On-Air Brand Creative

NEW YORK, July 9 /PRNewswire/ -- COMEDY CENTRAL has promoted Bob Pederson to senior vice president, creative director, on-air brand creative, it was announced by Peter Risafi, senior vice president brand marketing/executive creative director, to whom he reports. Based in the comedy network's New York offices, Pederson had been vice president of the on-air department since 2000.

In his expanded position, Pederson continues to oversee all on-air brand creative and adds the supervision of network broadcast design and cross- channel promotion, as well as radio advertising. He will also continue to oversee and expand creative development of COMEDY CENTRAL's industry-leading efforts in branded product integration. Pederson also takes charge of the in house off-air video creative team, supervising the COMEDY CENTRAL/MTVN Upfront projects, network presentations and a myriad of additional off-air projects.

"Bob brings an unbelievable amount of focus to the channel," said Risafi. "His creative vision and incredible strategic thinking have made the COMEDY CENTRAL on-air brand a leading force in the industry."

Before joining COMEDY CENTRAL, Pederson was previously with Lifetime Television where he served as creative director of on-air for all original series and network image promotion. Prior to Lifetime, he was at Disney/ABC Cable Networks and FX Networks.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks. COMEDY CENTRAL is a registered trademark of Comedy Partners. COMEDY CENTRAL's Internet address is www.comedycentral.com.

For up-to-the-minute and archival press information and photographs, visit COMEDY CENTRAL's press-only Web site at www.press.comedycentral.com.

First Call Analyst:
FCMN Contact:

Source: COMEDY CENTRAL

CONTACT: Mary Ann Minster, +1-212-767-8874,
maryann.minster@comedycentral.com, or Tony Fox, +1-212-767-8746,
tony.fox@comedycentral.com, both of COMEDY CENTRAL

Web site:

http://www.comedycentral.com/

NOTE TO EDITORS: For up-to-the-minute and archival press information and photographs, visit COMEDY CENTRAL's press-only Web site at http://press.comedycentral.com

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