Thousands Add Personal Stories to EffectiveUI's Discovery Channel Cancer Collage

Thousands Add Personal Stories to EffectiveUI's Discovery Channel Cancer Collage

DENVER, July 19 /PRNewswire/ -- EffectiveUI and Discovery Channel today announced thousands of people have contributed personal stories to the Discovery Channel Cancer Collage since its launch on May 1. One of the first global multimedia forums to assemble personal stories into a living piece of art, the Discovery Cancer Collage is a unique, interactive online tribute to people impacted by the disease.

Created to feel more like art than Web site, the Cancer Collage was conceived by the interactive team at Discovery Channel, and then designed and developed by EffectiveUI, a leader in Experience Driven strategy, design, development and measurement of rich, interactive cross-channel, cross-device solutions. The Cancer Collage will grow in size and reach as people add their own cards containing personal stories, poems, photos, audio and video. As visitors drag a mouse over images, the screen scrolls like a movie reel, with faces and stories moving to the forefront for visitors to explore or filter by age, location, cancer experience, family connection or treatment experience.

"EffectiveUI's Experience Driven design and architecture gave us the unique ability to create an online space for people to share the range of their personal experiences with cancer," said Randy Rieland vice president, interactive media for Discovery Channel. "Designed to grow and change as each new person expresses his or her own stories or feelings, the Cancer Collage has taken on a life of its own. We feel it has allowed a very special community to express itself."

To date, more than 25,000 people have visited the Discovery Cancer Collage at www.discovery.com/cancer. The Discovery Cancer Collage was created to coincide with the May 6 premiere of Discovery's Ted Koppel-hosted documentary and live town hall meeting special, "Koppel on Discovery: Living with Cancer." Koppel was joined by cancer survivors including Elizabeth Edwards, wife of presidential candidate John Edwards; Lance Armstrong, seven-time Tour de France champion; and Leroy Sievers, Koppel's long-time executive producer and friend.

"The Cancer Collage demonstrates Discovery Channel's commitment to addressing real-life health and consumer-advocacy issues in experiential and innovative ways," said Anthony Franco, president of EffectiveUI. "We were proud to partner with Discovery Channel on this project to help define a new, one-of-a-kind model for a highly dynamic and compelling interactive collage."

About EffectiveUI

EffectiveUI has emerged as a leader in Experience Driven strategy, design, development and measurement of rich interactive cross channel, cross device solutions. The company's Experience Innovation methodology enables it to deliver market-shaping solutions that accelerate achievement of business goals and inform, enable, entertain and excite the people who experience them. EffectiveUI's clients include experience innovation leaders eBay, Adobe, NBC Universal, Viacom, Discovery Networks, Ford, GE and United Airlines. For more information and work samples, please visit www.effectiveui.com

About Discovery Communications, Inc.

Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ:DISCA)(NASDAQ:DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit www.discovery.com.

Source: EffectiveUI

CONTACT: Rebecca Flavin of EffectiveUI, +1-303-589-5571,
Rebecca.flavin@effectiveui.com; or Tammy Shea of Discovery Communications,
+1-240-662-6506, tammy_shea@discovery.com

Web site:

http://www.effectiveui.com/
http://www.discovery.com/
http://www.discovery.com/cancer

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