JAKKS Pacific(R) Signs Master Toy License With Big Tent Entertainment for the Wiggles Brand

JAKKS Pacific(R) Signs Master Toy License With Big Tent Entertainment for the Wiggles Brand

MALIBU, Calif., June 18 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. (NASDAQ:JAKK) and Big Tent Entertainment announced today that the two companies have signed a North American Master Toy licensing agreement for the world's #1 preschool band, The Wiggles. The Child Guidance(R) preschool division of JAKKS(TM) will develop, manufacture and distribute a diverse line of toys and related products based on the hugely popular characters and themes from the shows.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070618/LAM044)

Since its formation in 1991, The Wiggles brand has achieved worldwide success with its children's albums, videos, television series and concert appearances. The Wiggles include Anthony the Blue Wiggle, Murray the Red Wiggle, Jeff the Purple Wiggle and Sam the Yellow Wiggle. Aside from the four Wiggles band members, four secondary characters usually appear in their videos and live concerts: Dorothy the Dinosaur, Wags the Dog, Henry the Octopus and Captain Feathersword.

Categories covered in JAKKS' agreement include plush, preschool toys, musical toys, role play, youth electronics, bath toys, craft & activity kits, interactive, dance mats, foam puzzles, playsets, seasonal products, and outdoor products.

"Our Preschool team strives to create products that engage and inspire young children through toys that broaden their imaginations," said Jennifer Richmond, Senior Vice President of Licensing and Media, JAKKS Pacific, "We look forward to creating a meaningful line of toys for The Wiggles brand and are thrilled to have been selected by The Wiggles and Big Tent Entertainment as the Master Toy partner."

Rich Maryyanek, Partner/Chief Marketing Officer, Big Tent Entertainment added, "We are thrilled to have such an industry powerhouse like JAKKS on board. The Company is the perfect toy partner to further The Wiggles in-home experience with fresh, innovative products that promote learning through music."

With over 5 million albums and 22 million DVDS and videos sold worldwide, the award-winning Australian music group, The Wiggles, continues to perform over 150 high-energy, interactive shows to nearly one million people in the U.S. each year. The Wiggles television series currently airs twice daily in the U.S. on the Disney Channel's preschool learning block Playhouse Disney and is broadcast in Canada, UK, New Zealand, Australia, South America, Italy and in Japan in 2008.

JAKKS plans to launch The Wiggles product line in Fall 2008.

About Big Tent Entertainment, LLC

Big Tent Entertainment, LLC (http://www.bigtent.tv/) is a marketing agency specializing in the integrated management of entertainment brands. Formed in 2002, the company focuses on brand strategy, new media, viral marketing, licensing and merchandising. Big Tent currently serves as the worldwide (ex Asia) Marketing and Licensing Company for viral sensation, Domo and the U.S. licensing agency of record for Discovery Kids, the leader in educational content for children. Additionally, Big Tent serves as North American agent for popular brands such as Habbo Hotel (http://www.habbohotel.com/), one of the world's largest and hottest online destinations for teens, the internationally-renowned masters of freestyle motocross the Crusty Demons, the world's most popular series about girls and horses The Saddle Club, children's properties such as The Koala Brothers, a hit pre-school series airing on Disney Channel as part of its Playhouse Disney block; and Miffy & Friends, airing on Noggin and one of the world's largest brands for infants and toddlers; The company also serves as the worldwide management company for renowned art licensing agency, Alaska Momma.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly A Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakkspacific.com/.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. (C) JAKKS Pacific, Inc. All Right Reserved.

CONTACTS:

Genna Rosenberg John Mills
JAKKS Pacific, Inc. Integrated Corporate Relations
(310) 455-6235 310-395-2215
gennar@jakks.netjmills@icrinc.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070618/LAM044
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: JAKKS Pacific, Inc.

CONTACT: Genna Rosenberg of JAKKS Pacific, Inc., +1-310-455-6235,
gennar@jakks.net; or John Mills of Integrated Corporate Relations,
+1-310-395-2215, jmills@icrinc.com

Web site:

http://www.jakkspacific.com/
http://www.bigtent.tv/

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