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Monday, June 18, 2007

LG Mobile Phones Celebrates the Future of Television With TV's Classic Stars at The LG Mobile TV Party

LG Mobile Phones Celebrates the Future of Television With TV's Classic Stars at The LG Mobile TV Party

LG Brings Together Television's Most Beloved Actors for an Exclusive Celebration of the Future of Television, the LG VX9400

SAN DIEGO, June 18 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) is hosting The LG Mobile TV Party, an event to celebrate the evolution of the television. Bringing together television stars from the past, present and future, LG is taking us at warp speed to the future of television.

Taking place on June 19 at famous Paramount Studios, some of the most well-known names in television will gather together to reminisce about the past and take a peak at the future. The party will recreate themes from three of television's most memorable shows including the Brady Bunch, Star Trek and Happy Days.

"Television has transformed how America receives their information and entertainment," said Jon Maron, senior director of marketing for LG MobileComm U.S.A., Inc. "LG wanted to create an event that paid homage to the history of television and celebrated its future. LG's Mobile TV Party is the perfect way to launch the LG VX9400, one of the first handsets to support Mobile TV."

The LG VX9400 is capable of delivering programs from some of the biggest television networks right into the palm of your hand. Users can catch their favorite show by checking out the easy-to-use one touch program guide. With the VX9400, you have the ability to make calls, answer messages, and when finished, go right back to enjoying TV programs -- just like if a consumer were to step away from the television set during a program for a minute or two at home.

Celebrities expected to attend LG's Mobile TV Party include Scott Baio (Chachi -- Happy Days), Jason Hervey (Wayne -- Wonder Years), Christopher Knight (Peter Brady -- The Brady Bunch), Gary Coleman (Arnold Jackson -- Diff'rent Strokes), Shannen Doherty (Brenda Walsh -- Beverly Hills 90210), Alan Thicke (Dr. Jason Seaver -- Growing Pains), George Takei (Sulu -- Star Trek), Jack Coleman (Steven Carrington -- Dynasty; Noah -- Heroes) with DJ AM spinning into the early morning hours -- all to celebrate the launch of the LG VX9400.

For more information on the LG VX9400, please visit http://www.lgusa.com/.

About LG Electronics U.S.A., Inc.


LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.lgusa.com/.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com/.


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Source: LG Electronics MobileComm U.S.A., Inc.

CONTACT: Demetra Kavadeles of LG Mobile Phones, +1-858-635-5232,
dkavadeles@lge.com; or Amy Jones, +1-310-550-3271, amy.jones@ogilvypr.com, or
Phil Jun, +1-310-248-6115, phil.jun@ogilvypr.com, both of Ogilvy PR for LG
Electronics MobileComm U.S.A., Inc.

Web site:

http://www.lginfocomm.com/
http://www.lgusa.com/


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