Western Illinois Video Inks Deal for ViewNow VOD Programming Content

Western Illinois Video Inks Deal for ViewNow VOD Programming Content

Consortium of Eight IPTV/Telco Deployments Inks Long Term Deal with ViewNow VOD Programming and Tracking Services

CHICAGO, June 18 /PRNewswire/ -- NXTcomm -- ViewNow, a leading Video on Demand (VOD) programming provider, today announced that Western Illinois Video Networks (WIV), a statewide consortium of eight rural telephone service providers, has licensed its VOD programming and will be using its ViewTrak(TM) usage tracking software for an IPTV-based video-on-demand (VOD) service deployment throughout western Illinois. The offerings will include content from ViewNow's Major Motion Picture Studio partners Buena Vista/Disney, DreamWorks, Lions Gate Films, NBC/Universal, New Line Cinema, Paramount, 20th Century Fox, , Warner Bros, and many other independent studios.

WIV member companies serve some 25,000 consumer access lines in rural markets across western Illinois. The consortium consists of telephone operators Oneida Telephone Company, MTC Communications, Diverse Communications, New Windsor Cable Communications, Viola Communications, Reynolds Communications, Laharpe Video, and Mid Century Communications.

"ViewNow's ability to bring a full slate of programming in the VOD/SVOD/FVOD arena will be a key critical factor for our successful VOD deployment," comments Dave Olsen, of Oneida Telephone Company. "ViewNow complete list of studios and programmers of which it can license content to IPTV providers allows our group of companies to capitalize on economies of scale and achieve costs savings."

"Western Illinois Video offers a unique opportunity for ViewNow to bring IPTV programming to the Western Illinois video members," said Larry Holeman, President of ViewNow. "The ViewNow management team continues to attach both large and smaller IPTV/Telco/and Cable TV Affiliates throughout the United States offering them a suite of products in additional to programming such as 24/7 real time activation tracking and marketing services to assist both the programmers and our Affiliates achieve their revenue goals."

ViewTrak Offers Window into Customers' Viewing Patterns

ViewNow's unique ViewTrak solution is a trusted system that provides all of the viewing, accountability and standard measurement metrics cited by affiliates and studios as the critical information they need to successfully manage their businesses. ViewTrak reporting gives carriers a wide array of data on customer VOD viewing habits, including what, where and when a program was watched, with all relevant data reported in real time 24X7. ViewTrak's usage reports include total views by program, views by time of day, total number of unique households and average minutes watched. ViewTrak's real-time measurement of consumer behavior is anonymous and reported in aggregate to protect customer privacy.

About ViewNow

ViewNow, a Kasenna company, is a leading Video on Demand programming, management, and marketing services company serving telco and cable TV markets nationwide. ViewNow has long-term, full output agreements with major motion picture studios and other programming providers. ViewNow offers a turnkey solution for delivering VOD programming inclusive of programming acquisition, encoding, programming management, and transport via satellite to its affiliates. ViewNow affiliated companies have access the most extensive library of marketing support materials for VOD, customer acquisition, and VOD functionality. Using its proprietary software suite, ViewTrak(TM), ViewNow offers its affiliates the capability to track programming activations on a real time basis. For more information, visit www.viewnow.tv.

First Call Analyst:
FCMN Contact:

Source: ViewNow

CONTACT: Steve Curran, Sr. Vice President of ViewNow, +1-541-330-6909,
stevecurran@viewnow.tv

Web site:

http://www.kasenna.com/

-------
Profile: intent