Xinhua Finance Media Wins Contract to Re-Brand Hebei Movie & Drama TV Channel

Xinhua Finance Media Wins Contract to Re-Brand Hebei Movie & Drama TV Channel

BEIJING, June 18 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media ("XFMedia"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, announced that its Production Group has won a contract to help re-brand Hebei Movie & Drama TV Channel.

Hebei Movie & Drama TV Channel is one of the leading channels managed by Hebei Provincial Television Station, and offers 19-hours of daily programming aimed at affluent movie & drama viewers. Under the contract, XFMedia's Production Group will provide re-branding and image packaging services for its re-branding campaign, including the creation and production of 53 items such as channel teasers and program billboards.

Hebei had a population of 68.51 million (as of 2005) according to National Bureau of Statistics of China. It is China's sixth largest province in terms of population. More than 4 million residents have college and higher levels of education, compared to 4.05 million in Shanghai and 4.80 million in Beijing.

"We are honored to provide the re-branding service for Hebei Movie & Drama TV Channel," said XFMedia's CEO, Ms Fredy Bush. "We won this contract through a client's referral. It is another strong recognition of our ability to deliver services that fulfill client requirements and are also effective and creative in communicating with the target audience."

Earlier this year, XFMedia's Production Group won a bid against five other top design and production houses to provide one-year re-branding services for one of Shanghai's top TV channels operated by Shanghai Media Group, Channel Young, offering programming for a young and media-savvy demographic.

Being one of the top television station re-branding and packaging operators in the China market, XFMedia's Production Group has provided branding, logo and packaging design services for many of China's top television channels including CCTV-5 (Sports Channel), The Travel Channel, and top provincial satellite channels such as Hunan Satellite TV and Jiangsu Satellite TV.

XFMedia's Production Group produces a diverse array of quality programming, animated shows and television drama series, as well as offers special effects services and TV channel packaging. It has won a number of awards for its work. The Production Group produced over 100 television programs and 60 animation episodes last year.

About Xinhua Finance Media Limited

Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ .

Xinhua Finance Media is a subsidiary of Xinhua Finance Limited ("XFL"; TSE Mothers: 9399), China's premier financial information and media service provider. XFL owns 36.9% of the equity and 85.4% of the voting rights of XFMedia through its holding of class B common shares, which have ten votes per share. The investing public, the company's China partners, executives and staff own class A common shares in the company with one vote per share. The dual-class common share structure was created to accommodate the regulatory landscape of China's media sector.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," ''confident'' and similar statements. Among other things, expectations about the Chinese television market and quotations from management in this announcement contain forward- looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties are risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law.

For more information:

China

Xinhua Finance Media
Joy Tsang
Tel: +86-21-6113-5999
Email: joy.tsang@xinhuafinancemedia.com

United States

Taylor Rafferty
John Dudzinsky
Tel: +1-212-889-4350
Email: john.dudzinsky@taylor-rafferty.com

Source: Xinhua Finance Media Limited

CONTACT: Joy Tsang, +86-21-6113-5999, or joy.tsang@xinhuafinance.com of
Xinhua Finance Media; or John Dudzinsky of Taylor Rafferty for XFML,
+1-212-889-4350, or john.dudzinsky@taylor-rafferty.com

Web site:

http://www.xinhuafinancemedia.com/

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