amfAR Returns to Cannes to Raise Funds for AIDS Research

amfAR Returns to Cannes to Raise Funds for AIDS Research

NEW YORK, May 3/PRNewswire/ --

- Event to be Presented by Bold Films, the M.A.C AIDS Fund, and
the Weinstein Company

- Chopard, Hewlett-Packard Company, and Warner Home Video to Co-Sponsor
Event

Sharon Stone, Harvey Weinstein, M.A.C AIDS Fund Chairman John Demsey,
Michel Litvak, Vincent Roberti, Carine Roitfeld, Sophie Marceau, Mario
Testino, Vincent Roberti, Caroline Gruosi-Scheufele and amfAR's Chairman of
the Board Kenneth Cole will serve as chairs of amfAR's Cinema Against AIDS
event, to be presented on May 23 by Bold Films, the M.A.C AIDS Fund and The
Weinstein Company during the 60th annual Cannes International Film Festival.
Dame Elizabeth Taylor, amfAR's founding international chairman, and Dr.
Mathilde Krim, founding chairman, will serve as the evening's honorary
chairs.

The star-studded event to benefit amfAR will take place at Le
Moulin de Mougins and will feature a formal dinner along with amfAR's
world-renowned live auction. Harvey Weinstein and Sharon Stone, tireless
advocates for AIDS research and amfAR, will conduct the much anticipated live
auction with the assistance of several of the event chairs and other
celebrities in the room. In years past, the auction has seen legendary
impromptu performances by stars such as Sir Elton John, Robin Williams,
Natalie Cole, Liza Minnelli, Sheryl Crow, Ringo Starr, Lionel Richie, Macy
Gray, Shirley Bassey, and Milla Jovovich. Last year's live auction, conducted
by Harvey Weinstein and Sharon Stone, raised US$2 million, bringing
the event's fundraising total to US$4 million.

This year's live auction will include a special performance by M.A.C AIDS
Fund and VIVA Glam spokesperson Dita Von Teese. Cannes is one stop on her
world "Lipteese" tour where she has been raising awareness of the importance
of safe sex and HIV prevention via a sexy burlesque performance. The event's
environment will be art directed by French Vogue editor-in-chief, Carine
Roitfeld and will include immense mural-sized photographs by Mario Testino.

amfAR's annual Cinema Against AIDS gala has been an important and
successful fund-raising event for the Foundation since 1993, generating more
than US$22 million for essential AIDS research. Past events have been hosted
by Dame Elizabeth Taylor, Sharon Stone, Demi Moore, and Sir Elton John.

Like the epidemic itself, AIDS research knows no borders, and amfAR's
programs have had a global reach since 1986, when the Foundation began
awarding international grants. Today, amfAR continues to fund HIV/AIDS
researchers worldwide and works to translate that research into effective
treatment, prevention, and education programs around the world.

Tables range in price from US$30,000 to US$100,000 and the event is
nearly sold out. For event reservations and details, please call
+1-212-219-0297 or visit www.amfar.org.

amfAR recognizes American Airlines for its commitment to the fight
against AIDS and its generous support of amfAR's mission.

Notes to Editors:

amfAR

amfAR, The Foundation for AIDS Research, is one of the world's leading
nonprofit organizations dedicated to the support of AIDS research, HIV
prevention, treatment education, and the advocacy of sound AIDS-related
public policy. Since 1985, amfAR has invested US$260 million in its programs
and has awarded grants to more than 2,000 research teams worldwide.

Bold Films

Los Angeles-based Bold Films was established by European industrialist
Michel Litvak in 2004 as an independent film finance and production company.
Bold is dedicated to finding original voices, creating an artistic haven for
filmmakers and producing innovative, provocative and meaningful feature
films. Bold has completed 4 films to date, including "Slingshot", "Mini's
First Time" and "Come Early Morning." Bold's most recent film "Bobby" written
and directed by Emilio Estevez featured a star-studded cast including Anthony
Hopkins, Lindsay Lohan, William H. Macy, Demi Moore, Sharon Stone, Elijah
Wood and many others. "Bobby" was nominated for a Golden Globe for Best
Picture and a SAG Award for Best Ensemble Cast.

The M.A.C AIDS Fund

The M.A.C AIDS Fund, the heart and soul of M.A.C cosmetics, was
established in 1994 to support men, women and children affected by HIV/AIDS
globally. M.A.F gives money to fund education, awareness and prevention
programs world-wide and provides financial support to organizations serving
those with HIV/AIDS and marginalized populations at a high risk of infection.
To date M.A.F has raised over $90 million (U.S.). For more information,
visit www.macaidsfund.com.

Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media
company that officially launched on October 1, 2005. Dimension Films, the
genre label that was founded in 1993 by Bob Weinstein, is also included under
the TWC banner. Since launching on October 1, 2005, The Weinstein Company and
Dimension Films have released many films, some of which include "Derailed,"
"Transamerica," "Hoodwinked," "Scary Movie 4," and "Shut Up & Sing." "Bobby,"
"Clerks II," and "Factory Girl," are TWC presentations that have been
theatrically released by Metro-Goldwyn-Mayer Studios (MGM). Upcoming TWC
films to be domestically distributed in theaters by MGM include "The Nanny
Diaries," Rob Zombie's reinvention of "Halloween," and "1408". Other upcoming
films to be released by TWC and Dimension Films include: Quentin Tarantino
and Robert Rodriguez's "Grindhouse," "Dedication," "Grace Is Gone," "My
Blueberry Nights," and "Death Defying Acts." During the Weinsteins' tenure at
Miramax Films the company released some of the most critically acclaimed and
commercially successful independent feature films, including fifteen Best
Picture nominations and three Best Pictures of the Year for "The English
Patient," Shakespeare In Love" and "Chicago." The films, which received 249
Academy Award(R) nominations and won 60 Oscars(R), have generated billions of
dollars in worldwide box office receipts and billions more in home video
sales. In its history, Dimension Films has released some of the most
successful franchises including "Scream," "Spy Kids" and "Scary Movie."

Chopard

There are few jewelers in the world whose designs are immediately
recognizable. At the forefront of that list is Chopard.

Creativity, exclusivity and excellent quality are the hallmarks of this
internationally embraced luxury watch and jewelry house founded by
Louis-Ulysse Chopard in 1860. The award-winning Chopard collection can be
found adorning celebrities, and the company is known for hosting many luxury
and charitable events worldwide. Chopard is the world's last independent and
family-owned watch and jewelry company, and takes great pride in creating
high-precision timepieces and luxurious jewels that combine imaginative
design, sophistication of beauty, and tradition.

HP

HP is redefining the digital entertainment experience with innovative
products and unique services that change the way consumers connect, access
and enjoy today's digital lifestyle. As the only company with the digital
heritage and global reach to deliver the products, content, unique services
and industry partnerships, HP can help consumers connect at every stage of
the digital value chain.

Warner Home Video

With operations in 90 international territories Warner Home Video, a
Warner Bros. Entertainment Company, commands the largest distribution
infrastructure in the global video marketplace. Warner Home Video's film
library is the largest of any studio, offering top quality new and vintage
titles from the repertoires of Warner Bros. Pictures, Turner Entertainment,
Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.

Source: MAC Cosmetics

For more information please contact: Ruth Wiles, t: +44-(0)-870-034-6858, e: rwiles@mac-cosmetics.co.uk; Natalie Axten, t: +44-(0)-870-034-6515 e: naxten@maccosmetics.co.uk

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