Project QVC(R) Design Talent Chloe Dao to Debut on QVC

Project QVC(R) Design Talent Chloe Dao to Debut on QVC

WEST CHESTER, Pa., May 3 /PRNewswire/ -- Chloe Dao won the hearts of viewers with her mild and honest demeanor while winning the votes of the judges with her undeniable talent and savvy business techniques on the Emmy(R)-nominated reality show favored by the fashionista crowd. Now, Dao is bringing her keen fashion sense to QVC shoppers with the launch of Simply. Chloe Dao, a line of contemporary sportswear designed by Dao, herself, especially for QVC. The collection is scheduled to make its debut on QVC on May 10, 2007 at 10 PM (ET).

Emigrating with her family from Laos to the United States as a child, Dao has always worked hard to achieve her dreams of a career in fashion. After a stint in the fashion industry in New York City, she returned to her hometown of Houston, Texas, to open Lot 8, a boutique named for her and her seven sisters. Dao's approachable nature and entrepreneurial spirit seamlessly translate into her design sensibility. Fashion forward, without being intimidating, Simply. Chloe Dao features modern silhouettes typically found in an upscale boutique without the upscale price at approximately $30 to $75. The collection is effortlessly chic, perfect for brunch with the girls or a night out on the town.

Feminine details synonymous with Dao's design aesthetic are visible throughout the Simply. Chloe Dao collection of tops, dresses, a blazer and pants. What was a simple black tank top is updated in a silk fabrication with a drop waist and belt, while a cap-sleeved long tunic is versatile enough to wear alone with leggings or over a pair of jeans. The highlight of the collection is a printed silk tank dress, a replica of Dao's creation designed for the final challenge of the reality show, a runway show during Olympus Fashion Week.

"I immediately connected with the entrepreneurial sprit of QVC, which so closely matches my own," said Dao. "With such similar objectives, I knew QVC would be the perfect platform for me to expand my brand and allow my designs to be accessible to more people than ever before."

"Chloe's fashion and design expertise will bring a fresh new perspective to our fashion business," said Annette Repasch, vice president of merchandising for QVC. "We are confident that her affable personality and inspirational story will resonate with our viewers."

Simply. Chloe Dao will be available through QVC beginning May 10, 2007 at 800.345.1515 or www.QVC.com.

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 160 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, PA-based QVC has shipped more than a billion packages in its 20-year history.

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FCMN Contact:

Source: QVC, Inc.

CONTACT: Tara Hunter of QVC, Inc., +1-484-701-8163, tara_hunter@qvc.com;
Kyle Hulcher of Lizzie Grubman PR, +1-212-966-5000, kyle@grubmanpr.com, for
QVC, Inc.

Web site:

http://www.qvc.com/

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