New 'IPTV' Venture - Med1a Launches With Proposition to Monetise IPTV

New 'IPTV' Venture - Med1a Launches With Proposition to Monetise IPTV

TAMWORTH, England, February 13/PRNewswire/ --

- Gary Corbett, CEO of Opera Telecom and Jamie Branson, CEO of T2eUK Join
Forces to Launch Consulting and Technology Enabler, Med1a

IPTV Consultancy and Technology Enabler, Med1a, has been
launched to help Media Companies and Special Interest Groups to monetise
their proposition utilising the latest advancements and availability of IPTV.
Gary Corbett, who is also CEO of Opera Telecom - No. 1 in Sunday Times list
of fastest growing companies (2004) - joins forces with Jamie Branson,
Managing Director of T2eUK Ltd, creator of the View TV platform, to launch
Med1a.

According to the Internet Advertising Bureau UK, on average
consumers spend 10 minutes per day on the Internet and 3.5 hours watching
television. However, those consumers who have broadband spend on average 24%
of their leisure time on the Internet and 36% watching TV. Undoubtedly the
ratio between TV and Internet is closing with the expansion of broadband to
the home.

With declining revenue from brand sponsors in traditional
media and an increasingly dispersed consumer base, organisations are keen to
exploit the highly targeted, highly measurable, online audiences who either
view content from their PC, or via an IPTV Set Top Box directly to their TV.

Gary Corbett, Director of Med1a comments, "A flurry of
activity in the IPTV market towards the end of 2006 has prompted a raft of
interest from organisations as diverse as media conglomerates, special
interest groups and charities all keen to jump on the bandwagon. For those
companies with a clearly defined strategy, IPTV offers unbeatable benefits
over traditional TV delivery methods, such as measurability and consumer
targeting, as well as a fantastic revenue opportunity."

Jamie Branson, Director of Med1a comments, "Consumer behaviour
is changing fast and organisations recognise they need to react to that
change. Our experience shows that you can't afford to dabble with IPTV - the
costs are high and there is a risk of disenfranchising the core consumer
base. From choosing the IPTV platform through to creating a business model
that effectively combines subscriptions with advertising and interactivity to
generate revenue, getting it right from day one will deliver significant
competitive advantage. This is where our depth of experience can help get
organisations quickly to the point of monetising their offering over IPTV."

Source: Med1a

For further information, please contact: Lisa Williams, The itpr Partnership, t. +44-(0)1932-57-88-00, lisaw@itpr.co.uk; Gary Corbett/Jamie Branson, Med1a Limited, t: +44-(0)1827-831-996, www.med1a.co.uk

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