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Friday, February 02, 2007

MUTUAL OF OMAHA'S WILD KINGDOM Roars Into Its Fifth Season to Share Incredible Adventures on Animal Planet

MUTUAL OF OMAHA'S WILD KINGDOM Roars Into Its Fifth Season to Share Incredible Adventures on Animal Planet

- The Classic Wildlife Documentary, Mutual of Omaha's Wild Kingdom, Debuts with a Tribute to the Classic Series of the '60s,'70s and '80s -

SILVER SPRING, Md., Feb. 2 /PRNewswire/ -- More than 40 years ago when the timeless, traditional wildlife documentary series MUTUAL OF OMAHA'S WILD KINGDOM debuted, capturing animals for conservation and education purposes was a lot different than how it's done today. Imagine capturing a wildebeest with your bare hands from a moving truck or going head to head with a fierce, black bear without using tranquilizers. Viewers will go ape for the return of MUTUAL OF OMAHA'S WILD KINGDOM when the new season premieres Sunday, March 11, at 7 PM ET/PT with an episode highlighting the classic show's wildest moments. Then, 11 all-new episodes take viewers to the world's most untamed settings, telling exciting stories of nature's wildest animals and environments.

"Magnificent Moments," the Sunday, March 11 premiere of MUTUAL OF OMAHA'S WILD KINGDOM, features some of the wildest and most dangerous segments from the classic Wild Kingdom series of the '60s, '70s and '80s. Jim Fowler and Peter Gros, who starred in the original series, relive with viewers their most thrilling, nail-biting moments in the wild kingdom. With scenes ranging from Peter's near-drowning on Africa's Zambezi River to Jim's leap from a helicopter onto the back of an elk, this special premiere episode recounts the most inspiring and invigorating moments from this pioneering wildlife series.

Tune in to Animal Planet every Sunday at 7 PM (ET/PT) to catch fascinating stories from the wild kingdom. All-new episodes will transport viewers to India to see "The Last Lions of India" and to the edge of the planet's most active volcano to experience "Octopus Volcano." Also, MUTUAL OF OMAHA'S WILD KINGDOM brings it back home to tell the story of "America's Savanna," the remarkable story of the prairie and the animals that are bringing it back to life.

During this season's 12 premiere episodes, MUTUAL OF OMAHA'S WILD KINGDOM visits some of Earth's most exotic locations, integrating new camera technology and captivating storytelling to deliver an exciting and informative series of nature's wildest animals and the challenges to their survival.

Additional MUTUAL OF OMAHA'S WILD KINGDOM information and special features are available on the Animal Planet fan site at http://www.animal.discovery.com/fansites/wildkingdom/wildkingdom.html. Video highlights, including one featuring the original MUTUAL OF OMAHA'S WILD KINGDOM with Marlin Perkins, is available on Animal Planet Beyond at http://www.animal.discovery.com/beyond.

MUTUAL OF OMAHA'S WILD KINGDOM is produced for Animal Planet by JWM Productions. Trish Mitchell is executive producer for JWM Productions. Dawn Sinsel is executive producer for Animal Planet.

Animal Planet Media Enterprises (APME), a multi-media business unit of Discovery Communications Inc., connects humans and animals with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for entertainment, information and enrichment. APME consists of the Animal Planet television network, available in over 89 million homes in the US; online assets http://www.animalplanet.com/, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

Mutual of Omaha is a full-service, multi-line organization providing insurance and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit http://www.mutualofomaha.com/.

First Call Analyst:
FCMN Contact:

Source: Animal Planet

CONTACT: Tahli Kouperstein of Animal Planet, +1-240-662-2221,
tahli_kouperstein@discovery.com

Web site: http://www.animalplanet.com/
http://www.discovery.com/
http://www.mutualofomaha.com/

NOTE TO EDITORS: Artwork is available by registering at www.press.discovery.com. Click on Animal Planet, then Artwork & Photography on the left hand side of the page. Footage of "Magnificent Moments" available upon request.

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