TiVo Selects The Kaplan Thaler Group to Lead Advertising Efforts

TiVo Selects The Kaplan Thaler Group to Lead Advertising Efforts

ALVISO, Calif., Feb. 2 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced that it has selected The Kaplan Thaler Group, Ltd., to serve as the creative resource for its advertising efforts.

"Our desire to invest in marketing to educate consumers about the clearly differentiated feature set of the TiVo service requires us to develop a broader, more sustained national consumer advertising presence in the coming year," said TiVo's Vice President of Consumer Marketing, Katie Ho. "We're excited to partner with The Kaplan Thaler Group, given their strong strategic thinking, fresh ideas and their exceptional ability to capture the essence of our brand."

"TiVo is a cultural icon and an incredibly strong brand among American consumers," said Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group. "This is a great, strategic win for us. We have the opportunity to not only work with a group of progressive and creative thinkers, but to apply our unique philosophy to get people to sit up and take notice of TiVo."

Financial terms of the agreement are not disclosed.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.

NOTE: TiVo, Season Pass, TiVoToGo, WishList, the slogan 'TiVo, TV your way.', and the TiVo logo are trademarks of TiVo Inc. or its subsidiaries worldwide.

FCMN Contact: jweir@sloanepr.com

Source: TiVo Inc.

CONTACT: Jeffrey Weir of Sloane & Company, +1-212-446-1878, or
jweir@sloanepr.com, for TiVo; or Tricia Kenney of the Kaplan Thaler Group,
+1-212-474-6605, or tricia.kenney@kaplanthaler.com

Web site: http://www.tivo.com/

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