Imperia Entertainment Hires Veteran Cinematographer Irek Hartowicz for Feature Film, 'Never Submit'

Imperia Entertainment Hires Veteran Cinematographer Irek Hartowicz for Feature Film, 'Never Submit'

BEVERLY HILLS, Calif., Feb. 14 /PRNewswire-FirstCall/ -- Imperia Entertainment, Inc. (Pink Sheets: IPEI) President James Hergott announced today that Cinematographer Irek Hartowicz has been hired for the MMA movie "Never Submit." Irek Hartowicz is a seasoned cinematographer with over 26 years experience and over 30 films to his credit, wherein he has worked with such Hollywood stars as Billy Bob Thornton, Patricia Arquette, Alyssa Milano and Dennis Hopper, just to name a few. "I feel strongly that Irek is a film maker who shares my vision of how to portray this story," said James Hergott, Director. "This is not an ordinary fight film, just as MMA is not an ordinary sport. Irek's experience in Hollywood and his artful style will give this film the unique look it deserves," he added.

ABOUT "NEVER SUBMIT"

"Never Submit" is a movie set in the world of MMA. The performances will be a mix of nationally recognized actors and fighters. "Never Submit" has retained veteran casting director Rosemary Welden who has cast over 55 films. Imperia will soon be casting nationally recognized top actors in the movie. Hergott's first feature film "All That I Need" did not have a well known cast but went on and received a standing ovation at the Cannes Film Market and was theatrically released in Regal, United Artist and Edwards theatres throughout the US. "Never Submit" will have a much bigger budget and more prominent cast. It was recently announced that both Ken Shamrock, Cung Le, and Josh Koscheck have been cast in key roles in the movie.

"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. "Never Submit" is a metaphor describing the way these athletes live their lives.

Imperia Entertainment recently announced a partnership with TapouT Magazine ( www.tapoutmagazine.com ) as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest contributors.

"Never Submit" is featured on myMMAspace.com . myMMAspace.com is the fastest growing mixed martial arts (MMA) destination site on the Internet. The site features traditional social networking features and tools like Myspace, but also provides specialized tools for MMA fighters, brands, promoters, and fans to communicate and interact in an MMA focused environment. The company's weekly internet radio show, Cage Side Live!, will feature interactive and entertaining interviews with MMA's top fighters, promoters, and personalities.

ABOUT IMPERIA ENTERTAINMENT

Imperia Entertainment, Inc. ( www.imperiaentertainment.com ) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" ( www.allthatineed.net ), released in theaters last year, and now being marketed for DVD distribution, Imperia's film properties include its feature film, "Say It In Russian" ( www.sayitinrussianmovie.com ), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "Whiskers," a family film, and "An Ordinary Hero," a festival art film, being produced by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets: MUME), and the award-winning "Autograph" television series ( www.autograph.tv ), which airs on the OlympuSAT system.

This press release contains statements, which may constitute "forward- looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Imperia Entertainment, Inc.
James Hergott: 310-275-0089 or
Stephanie at neversubmitmovie@gmail.com
URL: http://www.imperiaentertainment.com/

Source: Imperia Entertainment, Inc.

CONTACT: James Hergott, +1-310-275-0089, or Stephanie,
neversubmitmovie@gmail.com, both of Imperia Entertainment, Inc.

Web site: http://www.imperiaentertainment.com/
http://www.tapoutmagazine.com/

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