Playboy Launches Rock The Rabbit

Playboy Launches Rock The Rabbit

Fusing Music and Fashion with Bands and a Brand

NEW YORK, Feb. 14 /PRNewswire/ -- Playboy Enterprises Inc. today announced a new project called Rock the Rabbit which blends music with fashion as part of the annual March Music Issue (on newsstands and at www.playboydigital.com on February 9). Playboy asked twenty musicians to design a custom line of limited edition t-shirts placing their own personal stamp on the Rabbit Head brand and logo.

Six of the artists asked to participate in this project are featured in a fashion pictorial shot by legendary shutterbug Mick Rock in Playboy's March issue, while the other artists will appear online at http://www.rocktherabbit.com/ . The artists range from up and coming rockers to established hip-hop musicians.

Playboy will offer the limited edition Rock the Rabbit custom designed T- shirt line to consumers at the Playboy Concept Boutique at the Forum Shops, the Playboy Boutique at the Palms, both in Las Vegas, as well as online at http://www.shopthebunny.com/ . Additional retail partners will be announced in the future. The original prototype Ts will be auctioned off with proceeds going to LIFEbeat: The Music Industry Fights AIDS ( http://www.lifebeat.org/ .)

To kick off Rock the Rabbit, Whitestarr and Rhymefest will be performing in Las Vegas at Rain in the Palms Casino Resort at 8:00 PM on Wednesday, February 14th. Whitestarr will also be signing copies of the March issue of Playboy along with their new CD from 2:00-3:00 PM on February 14th at The Playboy Concept Boutique in The Forum Shops at Caesar's Palace.

Artists Participating Include:

Mick Rock The Flaming Lips
The Thievery Corporation The Bronx
Metric Whitestarr
Rhymefest Lil' Jon
Soulwax Dean & Britta
stellastarr* Monsters Are Waiting
Tahiti 80 Johnossi
Illinois Oh No! Oh My!
Your Vegas Home Video
Trainwreck Riders

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

First Call Analyst:
FCMN Contact:
Web site: www.playboydigital.com
http://www.rocktherabbit.com
http://www.shopthebunny.com
http://www.lifebeat.org

Source: Playboy Enterprises Inc.

CONTACT: Jessica Sigelbaum, +1-212-261-5000, x 3240, or, Lauren Melone,
+1-212-261-5000, x 3188, both of Playboy Enterprises

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