Answer Your Cell! Britney Spears Is Calling with Your MIDNIGHT fantasy

Answer Your Cell! Britney Spears Is Calling with Your MIDNIGHT fantasy

Elizabeth Arden Launches Online Program that Allows Fans to Send Personalized 'MIDNIGHT fantasy' Phone Calls from Britney Spears on midnightfantasybritneyspears.com

NEW YORK, Feb. 14 /PRNewswire/ -- Fans nationwide will start receiving calls from Britney Spears today as part of a new promotion from Elizabeth Arden that uses Interactive Voice Recording (IVR) technology to send customized phone call recordings from the pop star to her fans across the country. The promotion is being offered in conjunction with Britney Spears' latest fragrance, MIDNIGHT fantasy, which launched in December 2006.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070214/NYW095 )

Senders provide the receiver's name and personality to create a personalized "MIDNIGHT fantasy" message from Britney selected just for them. Messages will be sent from the site http://www.midnightfantasybritneyspears.com/. The Britney Spears personal voice message will be heard as soon as the lucky recipient picks up the phone.

"It's so cool to personally reach out to my fans this way!," said Britney Spears. "I am really excited for people to get the calls and send 'midnight fantasy' messages to their friends from me. I absolutely love this new fragrance, and hope everyone is encouraged to try it."

MIDNIGHT fantasy BRITNEY SPEARS(TM) is available at department stores, like Macy's, nationwide. Find out more information about Britney Spears fragrances at http://www.britneyspearsbeauty.com/.

About Elizabeth Arden

Elizabeth Arden is a global prestige beauty products company. The Company's portfolio of brands includes the Elizabeth Arden fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden Green Tea and Elizabeth Arden Provocative Woman; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor's Passion; the fragrance brands of Britney Spears: curious Britney Spears(TM) and fantasy Britney Spears(TM); the Hilary Duff fragrance With Love ... Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the classic fragrances: Design, Giorgio Beverly Hills, Halston and Halston Z-14, White Shoulders and Wings; the men's fragrances: Daytona 500, GANT, Geoffrey Beene's Grey Flannel, the HUMMER(TM) Fragrance for Men and PS Fine Cologne for Men; and the designer fragrance brands of Alfred Sung, Badgley Mischka and Bob Mackie; the Elizabeth Arden skin care lines, including Ceramide, Intervene and PREVAGE(TM) anti-aging treatment and the Elizabeth Arden color cosmetics line.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070214/NYW095
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Elizabeth Arden

CONTACT: Holly Jespersen, +1-212-536-9821, holly.jespersen@coburnww.com,
or Tessa Greenwood, +1-212-536-9833, tessa.greenwood@coburnww.com, both of
Coburn Communication

Web site: http://www.newscom.com/cgi-bin/prnh/20070214/NYW095
http://www.britneyspearsbeauty.com/

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