Gillette and Katharine McPhee Host Exclusive 'Phantom Night' Bash to Celebrate Fusion(TM) Power Phantom(TM) Razor
Gillette and Katharine McPhee Host Exclusive 'Phantom Night' Bash to Celebrate Fusion(TM) Power Phantom(TM) Razor
'Phantom Night' Party in NYC Marks the Arrival of Gillette's Latest Men's Razor - Power So Advanced That You'll Barely Feel the Blades
BOSTON, Feb. 16 /PRNewswire-FirstCall/ -- Two hundred lucky guys celebrated the introduction of Gillette's hottest razor yet, Fusion Power Phantom, at a one-night only "Phantom Night" event hosted by chart-topping songstress Katharine McPhee at 7 World Trade in New York City. The event, specifically designed to appeal to guys, featured a video game lounge with the hottest new PS3 games, plasma televisions broadcasting "greatest moments" in sports, poker and blackjack tables, the sounds of DJ Sky Nellor and a Gillette shaving station which provided the first opportunity to try the Fusion Power Phantom.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070216/NYF003 )
"Phantom Night was a great way to introduce our latest razor to guys, allowing them to experience Fusion Power Phantom in a relaxed, entertaining environment," said Kelly Vanasse, Associate Director, Gillette. "Gillette's goal has always been to continuously deliver shaving innovation, and Phantom, with its sleek new color combined with Fusion Power's revolutionary blade technology, does the job and looks great doing it!"
"The Phantom Night was a lot of fun to host, and I especially loved meeting all these 'smooth' New York guys," said Katharine McPhee. "This razor is perfect for guys, because it gives them a great shave and has a hot, sleek design."
Gillette Fusion Power Phantom combines the breakthrough technology of Gillette Fusion Power with a sleek new color, featuring a striking jet-black handle with copper and silver accents. Gillette Fusion Power Phantom combines the revolutionary 5-Blade Shaving Surface(TM) on the front and the Precision Trimmer on the back of a single shaving cartridge, while delivering soothing micro-pulses that reduce friction and increase razor glide for the best shave ever.
Consumer use tests confirm that Gillette Fusion Power is significantly preferred over Gillette M3Power on performance, appearance and ergonomic measures. Gillette Fusion Power Phantom is offered with a money back guarantee, so any man who does not feel a difference in shaving comfort can easily request a refund.
The Gillette Fusion Power Phantom razor, one cartridge and one Duracell AAA battery will retail for approximately $11.99. A Gillette Fusion Power 4-pack of refill cartridges will retail for approximately $13.00 to $14.00. Retail prices are at the sole discretion of individual retailers.
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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070216/NYF003
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
Source: Procter & Gamble
CONTACT: Gillette: Kelly Vanasse, +1-617-421-7466; or Porter Novelli:
Adrienne Glusman, +1-212-601-8264, or Rich Small, +1-212-601-8187
Web site: http://www.pg.com/
http://www.pg.com/news
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