'Dreamgirls' PR Executive Named Keynote Speaker at 3rd Annual OC/PRSA Diversity Conference's Luncheon

'Dreamgirls' PR Executive Named Keynote Speaker at 3rd Annual OC/PRSA Diversity Conference's Luncheon

Monthly Luncheon Highlights Hollywood PR Veteran Ava DuVernay

COSTA MESA, Calif., Feb. 22 /PRNewswire/ -- The Orange County Chapter of the Public Relations Society of America (PRSA) today announced its highly anticipated keynote speaker for the 3rd Annual Diversity Conference, to be held on March 15, 2007 at the Holiday Inn, South Coast Plaza.

Ava DuVernay, founder of the DuVernay Agency (DVA), is the PR agency executive assigned to this year's awards favorite, "Dreamgirls." Ms. DuVernay will keynote the chapter's regularly scheduled monthly luncheon which immediately follows the Diversity Conference in the morning.

Ms. DuVernay will share her expertise in marketing and public relations for the entertainment industry, with an emphasis on urban and ethnic markets, a specialty of Ms. DuVernay's and her agency. Ms. DuVernay has led public relations strategies and execution on more than 80 film and television campaigns during the past six years, including "Collateral," "Shark Tale," "Waist Deep" and "Shrek II."

This year's Diversity Conference theme is "Race, Media and the Role of Public Relations." The intensive half-day conference preceding the luncheon will provide public relations, marketing communications and other business professionals an overview of the various opportunities for implementing best diversity practices in their respective industries.

The program will include such workshops as "Diversity PR: 101" and "The Advantages of a Diverse Workforce" to be conducted by top media, PR and marketing experts. Conference sponsors include PR Newswire, Ingram Micro, Business Wire, AsianPRwire and Faubel Public Affairs.

"This is the third year OC/PRSA is hosting the diversity conference and the wide variety of speakers scheduled shows how diversity is an issue that touches every business," said Mariechelle Bonifacio, Co-Chair, OC/PRSA Diversity Committee.

"Race, Media and the Role of Public Relations" is presented by the award-winning Diversity Committee of the OC/PRSA. The goals of the Diversity Committee include educating PRSA members about the value of a diverse workforce as well as about the merits of including a multicultural practice in their business plans.

For the full conference agenda and speakers' bios, visit the chapter's website at www.ocprsa.org.

For conference sponsorship information, please contact Corin Ramos at (714) 921-8850 or corin@asianprwire.com or Mariechelle Bonifacio at (562) 608-8654 or mariechelle.bonifacio@prnewswire.com

REGISTRATION

The keynote luncheon is part of the program for conference attendees, but those not attending the conference can choose to make reservations for the luncheon only. For conference or luncheon reservations, email info@ocprsa.com, call (714) 832-2037 with your name, phone number and number of attendees or visit: http://www.ocprsa.org/diversity_event.html

The Public Relations Society of America (PRSA) supports diversity through its Advancing Diversity initiative, which promotes multiculturalism in both the public relations industry and business community. The PRSA National Diversity Committee advances the objectives of and develops an inclusive society by reaching and involving members who represent a broad spectrum of ethnic, racial and sexual-orientation groups, and by providing professional development, knowledge and support to professionals of diverse race, gender, sexual orientation or ethnicity to help them succeed in public relations. For additional information on the OC/PRSA Diversity Committee, visit http://www.ocprsa.org/diversity.html

The Public Relations Society of America is the country's largest national association of public relations professionals and is comprised of members from various businesses and industries, including public relations counseling firms, government agencies, educational institutions, trade and professional groups, healthcare groups and not-for-profit organizations. For more information about PRSA, visit www.prsa.org.

Source: Orange County Chapter of the Public Relations Society of America

CONTACT: Kathrine Dela of OC/PRSA Diversity Committee, +1-949-874-7257,
kdela@faubelpublicaffairs.com

Web site: http://www.ocprsa.org/
http://www.ocprsa.org/diversity.html
http://www.ocprsa.org/diversity_event.html
http://www.prsa.org/

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