Cox Television Selects Harris Corporation's OSi-Traffic(TM) to Manage Traffic, Sales, Accounting and Reporting

Cox Television Selects Harris Corporation's OSi-Traffic(TM) to Manage Traffic, Sales, Accounting and Reporting

NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Cox Television has selected Harris Corporation's (NYSE:HRS) premier OSi-Traffic(TM) application to manage the traffic, sales, accounting and reporting components of its business. Cox Television owns and operates 15 television stations and one cable news channel, and is a subsidiary of Cox Enterprises, one of the nation's leading media companies.

A longstanding Harris customer, Cox TV will be able to use OSi Traffic(TM) to seamlessly integrate other Harris products across multiple business lines. For example, Cox can integrate its Harris(R) ADC(TM) Playout Automation solution with OSi-Traffic applications. The tight integration between traffic and automation allows Cox to increase revenue by controlling inventory utilization selling, and optimizing available spots closer to airtime.

The relationship between OSi-Traffic(TM) and Harris applications like Medialine and Repline also creates integrated local and national sales tools for Cox Television. As one of the top national television advertising sales firms, this integration helps Cox Television develop efficient conduits between stations and agencies - increasing efficiency and decreasing errors.

"The team at Cox feels with OSi-Traffic, we're moving to a provider who understands the demands of the television business today and into the future with an emphasis on greater speed and access to information," said Bruce Baker, executive vice president, Cox Television. "The synergy of Harris systems with our stations is unique and gives us confidence that we'll not only operate better, but also more efficiently - all with a focus on better serving our viewing and advertising customers."

Harris also provides Cox with an organized migration path from its previous Harris(R) BMS traffic system, giving the company an uninterrupted view of historical data. Cox Television will enjoy a smooth and integrated transition process to an economical and efficient centralized traffic system. The centralized architecture also enables Cox to track broadcast revenue streams from disparate locations.

About Harris(R) OSi-Traffic(TM)

The Harris(R) OSi-Traffic(TM) application offers a complete traffic system for broadcasters that includes accounting, sales and reporting components to assist in maximizing revenue while operating more efficiently. The powerful components of OSi-Traffic(TM) allow customers to keep expenses low and operate more efficiently, maximizing their revenue. This Microsoft(R) Windows(R)- based application offers all the features of a graphical user interface, providing drag-and-drop spot scheduling and real-time reporting.

For product inquiries, contact Mike Sutton at 816-434-4003 or www.broadcast.harris.com/osi

About Harris Corporation

Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual sales of about $4 billion and more than 14,000 employees - including more than 6,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications(TM) products, systems, and services for global markets, including government communications, RF communications, broadcast communications, and wireless transmission network solutions. Additional information about Harris Corporation is available at www.harris.com

FCMN Contact: kmctavish@harris.com

Source: Harris Corporation

CONTACT: Laura Whitaker, Vice President, Communications, of Harris
Broadcast Communications Division, +1 408-782-1201, laura.whitaker@harris.com;
or Robin Hoffman of Pipeline Communications, +1-973-746-6970,
robinh@pipecomm.com, for Harris Corporation

Web site: http://www.harris.com/
http://www.broadcast.harris.com/osi

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