midomi.com Launches Music Social Network With Next Generation Voice Search Technology

midomi.com Launches Music Social Network With Next Generation Voice Search Technology

Sing to Search with MARS - the World's First Search Engine to Match Human Voice to Human Voice

SUNNYVALE, Calif., Jan. 26 /PRNewswire/ -- Melodis Corporation, a leader in the development of search and sound recognition technologies, announced the launch of MARS Search, which allows users to search for music by singing, whistling or humming a few bars of a song to identify the track. This proprietary Multimodal Adaptive Recognition System (MARS) Search will be showcased on www.midomi.com , a free online community for people who love music. midomi.com aims to create the world's most comprehensive database of searchable music based on user contribution.

"With midomi.com we have created one of the most entertaining search engines on the web," said Keyvan Mohajer, CEO, Melodis Corporation. "Users of midomi.com will be able to both search our extensive database as well as help grow it; when a user tags (sings and saves) their favorite songs, the submissions immediately become part of the searchable MARS universe."

The unique MARS Search is the world's most scalable voice-activated music search technology because it extracts a variety of features from the tune including speech, pitch, tempo, and even the location of pauses. MARS Search analyzes each element independently and adapts to the stronger components. For instance, MARS Search takes speech content into account if the user sings the lyrics and ignores speech content if the user hums or whistles the song. With its next generation search tools, MARS Search is the first search engine that can match human voice to human voice by analyzing these multiple features.

"We are very excited to introduce this new technology into the market. It fills a necessary search void while allowing users to listen to thousands of songs," said Keyvan Mohajer. "MARS Search is the next step in adaptive sound recognition technology and provides an easier way to find the music you love. MARS Search will continue to grow in scale and capabilities with future applications."

midomi.com is the ultimate online music community. At midomi.com users can create their own profile, sing their favorite songs, share them and get discovered by other midomi users, all while contributing to the world's greatest music database. The networking features on midomi.com provide a system to rate the performances of other users, view their photos, and send them messages. midomi.com also offers users the opportunity to buy original music, concert tickets and more.

Currently there is no competition for MARS Search and there are many possible business applications as the technology is ideal for mobile phones, online music stores, car and home audio systems, and any other device that consumers may use to enjoy music. MARS Search has also been applied to text-based search which provides an advanced adaptive system that works around potential user errors like misspelling and mistyping.

About Melodis

Incorporated in September 2005, Melodis Corporation is building the next generation of search and sound recognition technologies that are "Breaking the Silence" in human-computer interaction. These technologies have a variety of applications on the Internet, on mobile devices and in other areas. To date, Melodis' technologies have been applied to music search, text search and speech recognition, and additional applications are currently under development. Melodis has an established base of partners and is licensed to sell a catalog of approximately 2 million digital tracks. The Melodis management team is comprised almost entirely of graduates from Stanford University.

With the launch of its new online community, www.midomi.com , Melodis has combined the world's most powerful search technologies with proven online models including social networking, user generated content and digital content distribution, and is moving forward with its mission to build the world's most comprehensive database of searchable music.

Source: Melodis Corporation

CONTACT: Siobhan Aalders, Worldwide Communications and Television,
+1-212-445-8018, siobhan@wctv.com, or +1-212-445-8220, mediateam@wctv.com, or
Marcy Simon for Melodis Corporation, marcys@gmail.com

Web site: http://www.midomi.com/
http://www.wctv.com/

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