LATV Goes National With First Bilingual Multicast Broadcast Deal in USA; Network Lands Post-Newsweek Affiliation Agreement in Major Latin Markets

LATV Goes National With First Bilingual Multicast Broadcast Deal in USA; Network Lands Post-Newsweek Affiliation Agreement in Major Latin Markets

Los Angeles-Based Bilingual Music and Entertainment Network Breaks Out Into Miami, Orlando, Houston and San Antonio to Reach Burgeoning Latino Youth Market

LOS ANGELES, Jan. 16 /PRNewswire/ -- LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, announced today that it had signed a multi-city affiliation deal with Post-Newsweek Stations, Inc. to multicast the 24-hour network on a digital channel at four of the six Post-Newsweek stations. Set to launch in spring 2007, the standard-definition channel will be ad-supported, targeting the key demographic of 16- to 34-year-old Hispanic Americans. At launch, LATV will reach approximately eight million cable and broadcast homes in four of the top 10 U.S. Hispanic markets.

"In the Hispanic market, LATV was the first television station to go bilingual with music and entertainment and now we are the first to multicast the programming that speaks to today's Latino youth. Post-Newsweek is a formidable partner and has the resources and experience to add much value. This affiliation anchors us in some of the nation's most vibrant bilingual communities, giving us broader distribution and partners in these key markets," said Danny Crowe, president, LATV. "Major advertisers have supported LATV because the uniqueness of our product delivers the audience they are seeking: young and assimilated, yet impacting the American experience. LATV is created by and for this audience."

LATV's national rollout will begin with Post-Newsweek station affiliates in Houston (KPRC), Miami (WPLG), Orlando (WKMG) and San Antonio (KSAT). LATV will be multicast on these stations' digital spectrum as a standard-definition channel. At launch, LATV will also be carried on basic cable through its affiliates. In addition, LATV will be carried in Los Angeles on KJLA via cable, broadcast and satellite.

According to Post-Newsweek President and CEO Alan Frank, "Post-Newsweek has great stations in key Hispanic markets. This partnership with LATV will expand our reach to second- and third-generation Hispanics as well as achieve tremendous cross-over appeal in all the younger demographics given its hot format of Latino music and pop culture. Post-Newsweek stations are local broadcasters and now LATV gives us an even stronger platform for each station to achieve our mission. We are pleased to form this partnership with such a creative and dedicated group as LATV."

With its groundbreaking mix of bilingual music and lifestyle programming, LATV is the network of choice for bicultural Latinos in Los Angeles, America's top Hispanic ADI. Since 2001, the predominantly English-language LATV has been shot in front of a live in-studio audience and airs on broadcast, basic cable and satellite in Los Angeles, reaching the highly sought-after bicultural demographic. LATV's advertising roster includes: Verizon, Levi's, McDonald's, VW and Target Stores. Among the platinum-selling artists that have performed on LATV are Daddy Yankee, Pitbull, Paulina Rubio, Frankie J and Julieta Venegas.

About Post-Newsweek Stations, Inc.

Post-Newsweek Stations, Inc., the television broadcasting subsidiary of The Washington Post Company (NYSE:WPO), owns and operates six television stations: WDIV - Detroit (NBC), KPRC - Houston (NBC), WPLG - Miami (ABC), WKMG - Orlando (ABC), KSAT - San Antonio (CBS) and WJXT - Jacksonville (independent).

The Washington Post Company is a diversified media and education company whose principal operations include newspaper and magazine publishing, television broadcasting, cable television systems, electronic information services, and educational and career services. The Company owns The Washington Post; Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary whose flagship products include washingtonpost.com, Newsweek.com, Slate magazine and Budget Travel Online; Express; El Tiempo Latino; The Gazette and Southern Maryland newspapers; The Herald (Everett, WA); Newsweek magazine; Post-Newsweek Stations; and Cable One, serving subscribers in Midwestern, western and southern states.

The Company also owns Kaplan, Inc., a leading international provider of educational and career services for individuals, schools and businesses.

The Company has an ownership interest in the Los Angeles Times-Washington Post News Service.

About LATV

Headquartered in Los Angeles, LATV is the nation's first bilingual music/entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been on the air in the Los Angeles market since 2001. The network offers an array of programming that is original, exclusive and live featuring top performers in the Latin music world. Targeting the 16- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment.

LATV is owned by LATV, LLC. For more information, visit LATV online at www.latv.com or www.myspace.com/latv.

For more information about LATV, please contact:
JN Media Group - Josh Norek - josh@jnmediagroup.com - 818.505.1138
Maite Saralegui - maite_saralegui@yahoo.com - 323.650.2236

Source: LATV

CONTACT: Josh Norek of JN Media Group, +1-818-505-1138,
josh@jnmediagroup.com; or Maite Saralegui, +1-323-650-2236,
maite_saralegui@yahoo.com, both for LATV

Web site: http://www.latv.com/

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