Public Broadcasting Service (PBS) Extends Multiyear E-Commerce Partnership with GSI Commerce

Public Broadcasting Service (PBS) Extends Multiyear E-Commerce Partnership with GSI Commerce

KING OF PRUSSIA, Pa., Jan. 16 /PRNewswire-FirstCall/ -- GSI Commerce Inc. (NASDAQ:GSIC), a leading provider of e-commerce solutions, and PBS, a media enterprise that serves 354 public noncommercial television stations and reaches almost 90 million people each week through on-air and online content, have extended their multiyear e-commerce partner agreement for ShopPBS.com.

"GSI allows us to focus our efforts on our merchandising and content strengths," said Andrea Downing, vice president of home entertainment and partnerships for PBS. "The result for us is that we can select from new features and functions that best fit our needs and use them to help drive our e-commerce business. We are excited to extend our relationship with GSI Commerce," Downing said.

In 2003, PBS moved its online business from an aging platform it was operating in-house and launched its new e-commerce business on GSI's platform. Since partnering with GSI, PBS has added, among many initiatives, co-branded boutique shops with affiliate stations, expanded its customer outreach and demand generation efforts, launched a repeat purchase program, and added online marketing and gift cards. More recently, PBS and GSI have redesigned PBS' product page, began offering alternative payment options, introduced guest checkout and implemented Web store analytics and measurement reporting.

"We are constantly adding scale and scope to our integrated e-commerce platform, which provides our partners with an expanding list of features, functions and services they can use to grow their e-commerce businesses," said Steve Davis, senior vice president of partner services for GSI Commerce. "We are excited to continue our partnership with PBS and we look forward to helping them to expand their capabilities as they continue to take their multichannel business to a higher level," Davis added.

About ShopPBS.com

With more than 4,000 unique titles, ShopPBS.com is the destination for inspiring, independent and innovative programs. Proceeds from ShopPBS.com purchases directly support the innovative, independent and original programming and services that people have come to expect on local PBS stations.

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for approximately 60 partners.

Forward-Looking Statements

All statements made in this release, other than statements of historical fact, are forward-looking statements. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "guidance," "potential," "continue," "project," "forecast," "confident," "prospects," "schedule" and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then- current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce's business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e- commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, the performance of acquired businesses and the impact of SFAS 123R. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact:
Greg Ryan
Director, Corp. Communications
tel: 610-491-7294
e-mail: ryang@gsicommerce.com

First Call Analyst:
FCMN Contact: ryang@gsicommerce.com

Source: GSI Commerce Inc.

CONTACT: Greg Ryan, Director, Corp. Communications, GSI Commerce Inc.,
+1-610-491-7294, ryang@gsicommerce.com

Web site: http://www.gsicommerce.com/
http://www.shoppbs.com/

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