Critical Mention Expands Broadcast Monitoring and Business Intelligence Coverage to United Kingdom

Critical Mention Expands Broadcast Monitoring and Business Intelligence Coverage to United Kingdom

New Data Center to Provide European Broadcasts to Growing Customer Base

NEW YORK, Jan. 16 /PRNewswire/ -- Critical Mention Inc., the leading Web-based real-time television news search and broadcast monitoring service, today announced that it has launched its UK data center, to provide European coverage to its customer base, providing a real-time, searchable database of UK and European broadcasts. Channels will include BBC News 24 and other news stations.

Day by day, global reputation management becomes a bigger challenge. It is no longer possible to isolate a campaign or a brand in one region, as the viral flow of information has increased exponentially.

This unavoidable exposure of local brand-building strategies in the international arena calls for monitoring of television broadcasts to keep a pulse on how a story is interpreted locally.

"In a global economy, it is vital to follow news in real-time, wherever and whenever it happens. Companies with global brands cannot afford to learn of events after the fact -- they have to know about it in real-time to react in a timely manner. We are very pleased to provide UK coverage to our users, and plan to add other markets in the very near future."

CriticalTV is a comprehensive Web-based television search and monitoring service that allows users to search, track and view critical information from television news. The platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, the market, customers and competitors. CriticalTV alerts users about a relevant clip seconds after a broadcast, and allows users to share the clip instantly within a workgroup via secure video-email or a private video gallery. Users can also order a professional transcript or hard copy online.

Critical Mention also recently announced the addition of real-time Arabic to English translation technology from IBM into the platform, to provide keyword searches in English of Al Jazeera, Al Arabiya and other Arabic stations, and receive alerts instantly when a search term is detected.

About Critical Mention

Critical Mention Inc., providers of the most comprehensive Web-based television search and broadcast monitoring platform, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. Never before has TV been made available as a searchable medium, to be incorporated as a vital component to intelligence gathering & crisis management. Critical Mention provides clients the ability to search over 5 million clips and 50 terabytes of indexed television information, watch a clip within seconds of airing, and securely share clips with colleagues and clients. Critical Mention currently serves more than 500 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non-profit and government industries. Founded in 2002, Critical Mention (www.criticalmention.com) is privately held, with headquarters in New York City.

Source: Critical Mention Inc.

CONTACT: Sharon Tolpin of Critical Mention Inc., +1-917-826-2894, or
stolpin@criticalmention.com

Web site: http://www.criticalmention.com/

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