Hollywood Stars to Celebrate at First-Ever Golden Green Party

Hollywood Stars to Celebrate at First-Ever Golden Green Party

EMA and E! to Stage Golden Globe Awards Party with Focus on Environment

LOS ANGELES, Jan. 9 /PRNewswire/ -- This year's Golden Globe Award winners will be going green on January 15 as they celebrate at the EMA & E! Golden Green Party Presented by Lexus @ 9900 Wilshire Beverly Hills. The party @ 9900 Wilshire Beverly Hills will be the first "green" party in the history of the Golden Globe Awards and is expected to attract environmentally-friendly Golden Globe winners, nominees, celebrities and high-profile industry executives. New Pacific Realty, owner and developer of 9900 Wilshire Beverly Hills, donated use of the site to the Environmental Media Association (EMA) for the Golden Globe Awards event to help raise awareness about green living and building green.

"Green living has become a way of life for many of today's celebrities," noted Debbie Levin, President of the EMA, "and we are proud to be the first ones to step up and create a party that unites talent and social responsibility. We are not only celebrating the best that Hollywood has to offer, but also their commitment to making a positive difference to our environment."

9900 Wilshire Beverly Hills is the perfect place for the Golden Green Party because the site, a former Robinsons-May department store, is being developed into the first luxury residential project of its kind in the Western United States to qualify for the U.S. Green Building Council's LEED(TM) (Leadership in Energy and Environmental Design) Gold rating. Developer New Pacific was recognized by the U.S. Green Building Council-L.A. with its 2006 Visionary Leadership Award. 9900 Wilshire was also a winner of a 36th annual L.A. Architectural Award and a 2006 Urban Solutions Award.

Designed by Pritzker Prize-winning architect Richard Meier, 9900 Wilshire is sure to become one of the hottest addresses in the world, combining innovative, environmental technologies with landmark architecture. Meier is at home designing for celebrities, having created residences for Nicole Kidman, Martha Stewart and Calvin Klein, among others. Located at the western entrance to the City of Beverly Hills, 9900 Wilshire will set the standard for luxury and environmental sustainability.

The EMA and E! party being hosted at 9900 Wilshire will be a truly eco-friendly affair, incorporating gourmet organic food and recycled party materials and decorations, set in a landscape of sustainable plants and flowers. To promote the green message even further, Tree People will plant a tree for each attendee. Tree People is a nonprofit organization that has been serving the Los Angeles area for over three decades, helping nature heal cities by offering sustainable solutions to urban ecosystem problems.

"We are pleased to donate use of the site to the EMA charity to create the first Globes Green party in history," said David P. Margulies, chief executive officer of New Pacific Realty. "When Hollywood embraces Green, it helps to promote awareness around the world, and we are indeed pleased that so many have already planned to make their future residence at 9900 Wilshire."

About 9900 Wilshire - Beverly Hills

9900 Wilshire Beverly Hills will become the first residential project of its kind in the Western United States to qualify for the U.S. Green Building Council's LEED(TM) (Leadership in Energy and Environmental Design) Gold rating. It is being developed by New Pacific Realty and designed by Pritzker award-winning architect Richard Meier, renowned for the Getty Center in Los Angeles, the Barcelona Museum of Contemporary Art in Barcelona, Spain, and the High Museum of Art in Atlanta, Georgia, among many others. The future home of a veritable Who's Who of green-minded celebrities and industry executives, 9900 Wilshire has already received the 2006 Visionary Leadership Award from the United States Green Building Council-LA; the 2006 Los Angeles Architecture Award and the 2006 Urban Solutions Award. Located at the western entrance to the City of Beverly Hills on the site of the former Robinsons-May department store, 9900 Wilshire will set the standard for future sustainable green luxury residential projects in the world. Beverly Hills-based New Pacific Realty is led by principals David P. Margulies and Arnold S. Rosenstein, who have acquired and developed more than 5 million square feet of prime commercial and residential space in Southern California since 2002, valued in excess of $2 billion. For more information on 9900 Wilshire, please visit www.9900wilshire.com.

About EMA

The Environmental Media Association (EMA) mobilizes the entertainment industry in a global effort to educate people about environmental issues and inspire them into action. EMA was created in 1989, as a non-profit 501(c) 3, with the simple but powerful concept that through music, television and film, the entire entertainment community could influence the environmental awareness of millions of people. Through the use of weaving environmental messages within entertainment programming and utilizing "celebrity" for positive role modeling, EMA continues to have a profound effect on how the public receives environmental information. EMA serves as a valuable link between the entertainment industry and the environmental community. For more information, please visit www.ema-online.org.

About E! Networks

Based in Los Angeles, E! Network is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming, and E! Online, located at Eonline.com. E! is currently available to over 89 million cable and direct broadcast satellite subscribers in the United States. Style Network currently counts over 50 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East. Earlier this year, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @ E!Online to wireless to satellite radio to VOD.

First Call Analyst:
FCMN Contact:

Source: New Pacific Realty

CONTACT: Melissa Spraul, MWW Group for 9900 Wilshire, +1-213-486-6560,
mspraul@mww.com

Web site: http://www.9900wilshire.com/
http://www.ema-online.org/
http://www.eonline.com/

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