Diamonds and Flowers Key to Women's Hearts; Jewelry Television and 1-800-FLOWERS.COM Pair Up For Sweepstakes

Diamonds and Flowers Key to Women's Hearts; Jewelry Television and 1-800-FLOWERS.COM Pair Up For Sweepstakes

KNOXVILLE, Tenn., Jan. 29 /PRNewswire/ -- Diamonds and flowers are two of the most popular and well-received Valentine's Day gifts. Women and men everywhere will be delighted to know Jewelry Television and 1-800-FLOWERS.COM recognize the love for these items. So, the two are a pair this holiday season introducing The Key to Their Heart Sweepstakes. Between January 25 and February 28 romantics can enter to win a diamond tennis bracelet, a "year of roses" and more.

"Diamonds and flowers are both gorgeous and sentimental gifts. It just doesn't get much better than the sparkle and lifetime of jewelry and beauty and thoughtfulness of flowers," says Craig Shields, Director of E-Commerce for Jewelry Television. "To offer our customers a new and exciting opportunity, Jewelry Television and 1-800-FLOWERS.COM are excited to present this first- ever sweepstakes."

The grand prize of The Key to Their Heart Sweepstakes is a 9.0 carat diamond tennis bracelet valued at $10,000. First place prize is "A Year of Roses" valued at $555. Daily prizes of both .50 carat diamond stud earrings and 1-800-FLOWERS.COM's exclusive "Key to Their Heart" bouquet will also be awarded during the sweepstakes period.

1-800-FLOWERS.COM's Director of Customer Engagement and Promotional Partnerships, Karen Fiore, says, "1-800-FLOWERS.COM is thrilled to partner with Jewelry Television for Valentine's Day. Offering our customers a chance to win fantastic prizes through a fun game is a wonderful way to engage our customers."

To access the sweepstakes, visit www.jtv.com or www.1800flowers.com. By signing in, participants are entered into the grand prize sweepstakes and then proceed to an instant win game where they unlock an animated heart. Visit either website for a complete list of rules and ways to win extra entries and plays.

About Jewelry Television(TM)

Jewelry Television is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television airs live programming 24 hours a day, seven days a week. The network is the 15th largest fine jewelry retailer in the United States.

Industry experts host Jewelry Television programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

Headquartered in Knoxville, Tennessee, Jewelry Television acquired Shop At Home in 2006, including some of its popular branded lines such as Bella Luce and Pearlfection. Jewelry Television's revenues are approximately $470 million. In 2006, the East Tennessee Business Journal recently named Jewelry Television as one of the best places to work and Business Tennessee magazine ranked it as one of the fastest growing privately held companies in the state.

About 1-800-FLOWERS.COM

For more than 30 years, 1-800-FLOWERS.COM Inc. -- "Your Florist of Choice(sm)" -- has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800- FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers(sm)." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or www.1800flowers.com. Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness are guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and children's gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Problem Solvers(R) (www.problemsolvers.com), Wind & Weather(R) (www.windandweather.com), Madison Place(R) (www.madisonplace.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com); gourmet gifts including popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands(R) (www.fanniemay.com and www.harrylondon.com); gourmet foods from GreatFood.com(R) (www.greatfood.com); wine gifts from Ambrosia.com (www.ambrosia.com); gift baskets from 1-800- BASKETS.COM(R) (www.1800baskets.com) and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.

First Call Analyst:
FCMN Contact:

Source: Jewelry Television

CONTACT: Kelly Fletcher of Jewelry Television, +1-865-806-0996,
kelly.fletcher@jtv.com; or Yanique Woodall of 1-800-FLOWERS.COM,
+1-516-237-6028, ywoodall@1800flowers.com

Web site: http://www.jtv.com/
http://www.1800flowers.com/

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