BTi Selected by Cox Television as Preferred Branding Graphics Provider

BTi Selected by Cox Television as Preferred Branding Graphics Provider

BTi Attendant Solutions(TM) Provides Flexibility to Automate any Broadcast Graphics Infrastructure

FRANKLIN, Tenn., Jan. 23 /PRNewswire/ -- BTi, Inc., a leading provider of automated broadcast graphics applications, today announced that its Attendant Solutions software products have been selected as the preferred branding graphics solution by Atlanta-based Cox Television. Cox is in the midst of a group-wide branding initiative and has specified BTi Attendant Solutions to collect data from multiple sources and use that information to drive standard definition (SD) and high definition (HD) informational graphics to air.

"Cox Television's objective is to streamline its graphics operations and dramatically enhance its ability to brand its on air presence," said Sterling Davis, vice president of engineering at Cox. "The BTi Attendant Solutions software offers multi-format, device-independent flexibility that ensures that our creative objectives can be achieved efficiently with maximum automation and within any infrastructure."

Cox Television is a subsidiary of Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services. Cox Television operates 15 television stations, three national television sales representation firms and a news bureau in Washington, D.C.

Attendant Solutions Eliminate Compromise between Automation and Graphics

"Many groups and stations think that they have to make a choice, between increasing automation on one hand and expanding their use of graphics on the other," said Jay Wasack, president of BTi. "BTi Attendant Solutions eliminate the need to compromise, making it easier to dramatically improve efficiency while enabling responsive, branded graphics.

BTi Attendant Solutions are automated software applications that enable broadcasters to efficiently insert branding and promotional graphics, as well as dynamic data, into their program stream(s) using leading brands of character generators (CG). BTi products collect, manage and deliver data to graphics systems, the Web and mobile devices, completely automating the flow of news and data.

About BTi

Since 1994, BTi has been focused on helping broadcasters find effective, efficient ways of acquiring data and delivering it on-air as part of a complete graphics package. More than one hundred stations in many of the top DMAs in the United States rely on BTi to streamline the on air graphics operations for News, Weather, Sports, School Closings, Elections, EAS, Amber Alert, Branding & Promotions, as well as Public, Education, & Government channels. For more information visit www.bti.tv or call (615) 591-1900.

Source: BTi, Inc.

CONTACT: Evan Sirof, of Marcomm-on-Call, Inc.
+1-845-255-1909, or evan@marcomm-on-call.com, for BTi, Inc.

Web site: http://www.bti.tv/

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