Dish NetworkTM and Bell Express Vu Go All-In for PixelPlay's ITV World Poker Tour(R) Game

Dish NetworkTM and Bell Express Vu Go All-In for PixelPlay's ITV World Poker Tour(R) Game

NEW YORK, January 23/PRNewswire-FirstCall/ -- PixelPlay, the leading provider of interactive entertainment services and
technology for emerging platforms around the world, announced today that the
World Poker Tour(R) (WPT) Interactive TV Edition is now available on multiple
television operators throughout North America.

This new WPT ITV game will be offered on PixelPlay's DishGAMES
subscription service on DISH NetworkTM in the United States and as a Play Per
Day game on Bell Express Vu in Canada.

The WPT Interactive TV Edition game allows players to challenge virtual
poker pros like David Williams, Antonio Esfandiari, Michael Mizrachi, and
Evelyn Ng -- all seasoned players who regularly appear on the WPT, which airs
on the Travel Channel. The WPT ITV game also includes an interactive tutorial
and leader boards which will post chip leaders on a weekly and cumulative
basis.

"PixelPlay's goal of bringing the best gaming brands to our Interactive
Television services makes working with the WPT a natural fit," said Ron
Chaimowitz, CEO of PixelPlay. "By partnering with the WPT brand, we are
creating anchor games for our DishGAMES service on Dish Network and our Play
Per Day offering on Bell Express Vu. PixelPlay plans to utilize its worldwide
exclusive ITV license with the WPT on operators around the world."

"We are delighted that the WPT will be available on Interactive
Television platforms so our passionate poker fans can experience the game in
their living rooms within a television environment," said Andrea Green, VP of
Global Consumer Products, WPT Enterprises, Inc. (WPTE). "This continues the
World Poker Tour's successful track record of providing our poker fans with
new and innovative ways to enjoy poker."

The licensing relationship between PixelPlay and WPT is managed by
Brandgenuity LLC, WPT's strategic product licensing and merchandising
agency of record. According to Louis Drogin, the agency's Managing Director,
"Interactive TV is the new frontier and the perfect platform to extend the
WPT experience into homes around the world".

In addition to WPTE, PixelPlay has established licensing agreements with
many of the world's leading brands ranging from notable family entertainment
to classic arcade games, with the goal of providing unmatched content to the
burgeoning casual game and "edutainment" markets on the interactive
television platforms.

About PixelPlay

PixelPlay (http://www.pixelplay.com) is the leading provider of
interactive entertainment services and technology for emerging platforms
including ITV, IPTV, the "broadband internet" and mobile devices worldwide.
The Company creates and distributes games featuring many top brands including
Centipede(TM), Missile Command(R), Asteroids(TM), Monopoly(R), Scrabble(R),
Boggle(R), Yahtzee(TM), and popular children's brands such as Little Bear(R)
and Reader Rabbit(R). These notable brands combined with PixelPlay's JIVE(TM)
Technology which enables consumers to experience cross-platform, multi-player
interaction, allow the company to provide highly profitable entertainment
services to MSOs and wireless carriers.

Contact:
Jonathan Boltax
Vice President Programming and Service Management
+1-212-989-4580

About DishGAMES

DishGAMES is the premiere games service on DISH Network featuring 16 hit
games, leaderboards, prizing and tournaments. DishGAMES is created and
managed by PixelPlay. It features many of PixelPlay's top licensed games
content from Atari, Hasbro, Real Networks, MumboJumbo and others. DishGAMES
is available for $4.99 a month and more information can be found at
www.dishgames.com. For more information contact Jonathan Boltax at
+1-212-989-4580.

About EchoStar Communications Corporation

EchoStar Communications Corporation (Nasdaq: DISH) serves more
than 13 million satellite TV customers through its DISH Network(TM), the
fastest-growing pay-TV provider in the country since 2000. DISH Network's
services include hundreds of video and audio channels, Interactive TV, HDTV,
sports and international programming, together with professional installation
and 24-hour customer service. EchoStar has been a leader for more than 25
years in satellite TV equipment sales and support worldwide. EchoStar is
included in the Nasdaq-100 Index (NDX) and is a Fortune 500 company. Visit
EchoStar's Web site at www.echostar.com or call 1-800-333-DISH (3474).

About WPTE

WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation
of internationally branded entertainment and consumer products driven by the
development, production, and marketing of televised programming based on
gaming themes. WPTE is the creator of the World Poker Tour(R), a television
show based on a series of high-stakes poker tournaments that airs on the
Travel Channel in the United States and more than 150 markets globally. With
the WPT in its fifth season, WPTE has launched a second series on the Travel
Channel, the Professional Poker Tour(TM), which focuses on the play of
poker's leading stars. WPTE also operates a real-money online gaming website,
www.wptonline.com, which prohibits wagers from players in the U.S. and other
restricted jurisdictions. WPTE currently licenses its brand to companies in
the business of poker equipment and instruction, apparel, publishing,
electronic and wireless entertainment, DVD/home entertainment, casino games,
and giftware. The company is also engaged in the sale of corporate
sponsorships. For show information, tools for improving poker play, and other
WPT news, fans may log on to www.worldpokertour.com. WPTE is a majority owned
subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO). Photos and media
information can be found online at: www.worldpokertour.com/media

About Brandgenuity LLC

Brandgenuity LLC, an independent trademark licensing agency based in New
York, provides turnkey licensing services to owners of famous trademarks. The
agency's four principals, Jay Asher, Adina Avery-Grossman, Louis Drogin and
Andrew Topkins, have more than 50 years of combined licensing and marketing
experience. Brandgenuity agency services include strategic licensing
planning, prospecting, negotiation, licensee management and program
administration. Brandgenuity represents the following brands: LeapFrog(R),
Food Network, Snapple(R), Yoo-hoo(R), Mott's(R), World Poker Tour(R),
French's Mustard(R), Frank's RedHot(R) and Verizon, among others.

Source: PixelPlay Inc

Contact: Jonathan Boltax, Vice President Programming and Service Management, +1-212-989-4580

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