BabyUniverse Announces User Generated Video Uploading Capability on BabyTV.com

BabyUniverse Announces User Generated Video Uploading Capability on BabyTV.com

BabyTV.com creates first YouTube-style application targeting new parents

JUPITER, Fla., Jan. 26 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSH) a leading Internet content, commerce, and new media company in the pregnancy, baby and toddler marketplace, announced today the launch of MyBabyTV, a user generated video uploading module on BabyTV.com. This new feature allows users to share their personal videos with the BabyTV.com online community and is presented in a "YouTube"-style upload and search format.

MyBabyTV offers a simple, user-friendly process for uploading video content. Once uploading is complete, the file is submitted to a BabyTV.com moderator for posting approval. Moderator approval is required for all video submissions to ensure that BabyTV.com remains safe and family-friendly for the benefit of both users and advertisers.

"Female consumers are clearly seeking community sites where they can share content and interact socially with one another," said John Textor, Chairman and CEO of BabyUniverse. "The addition of user generated content and uploading capability brings BabyTV.com one step closer to becoming a comprehensive social networking community completely dedicated to new parents. Whether it is a funny clip of your child or a touching moment, BabyTV.com offers parents an outlet to share and view family and parenting-oriented video content without the risks of an unregulated uploading environment."

During the launch stage the Company will focus on the many promotional opportunities that already exist within the BabyUniverse family of sites in an effort to establish the MyBabyTV application as the 'You-Tube for mommies'. Initially, MyBabyTV will be cross-marketed to the roughly 1.7 million monthly unique visitors coming to our affiliated websites. Additionally, MyBabyTV will be promoted to the list of more than 450,000 mothers that are currently receiving our PoshCravings newsletter. Bi-weekly contests, offering free merchandise from the BabyUniverse catalog, will continue to be used to inspire the initial buildup of the user generated catalog. These specific approaches will combine with traditional marketing efforts and cross-promotion partnerships in an effort to grow awareness of MyBabyTV across the large community of new parents online.

BabyTV.com's interactive format allows viewers to tune in to broadcast- quality television while engaging in e-commerce transactions and browsing links on the Web. In addition to uploading their own video, consumers can select from a wealth of informative and entertaining scheduled and video-on- demand (VOD) programming produced by content partners like the acclaimed women's media company Oxygen, video-on-demand pioneer Alpha Mom, and the distinguished HarperCollins publishers.

About BabyUniverse, Inc.

BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as www.BabyUniverse.com, www.PoshTots.com, www.PoshLiving.com and www.DreamTimeBaby.com, and content sites such as www.PoshCravings.com, www.ePregnancy.com, and the recently launched www.BabyTV.com.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission. In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

First Call Analyst:
FCMN Contact: jteaford@babyuniverse.com

Source: BabyUniverse, Inc.

CONTACT: Georgianne Brown of BabyUniverse, +1-561-277-6405, or
georgianne.brown@babyuniverse.com; or Investor Contact, John Baldissera of
BPC Financial Marketing, +1-800-368-1217, for BabyUniverse

Web site: http://www.babyuniverse.com/
http://www.babytv.com/
http://www.poshtots.com/
http://www.poshliving.com/
http://www.dreamtimebaby.com/
http://www.poshcravings.com/
http://www.epregnancy.com/

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