'Always Worth It ... Reaching Out to the Hispanic Market' Bud Light Joins Fiesta Atlanta '07!!

'Always Worth It ... Reaching Out to the Hispanic Market' Bud Light Joins Fiesta Atlanta '07!!

Fiesta Atlanta, Hispanic Themed Cinco de Mayo Celebration at Centennial Olympic Park on May 6, 2007, will include Bud Light as its official beer sponsor.

ATLANTA, Jan. 26 /PRNewswire/ -- Anheuser-Busch and Lanza Group, LLC jointly announced today that Bud Light will be a sponsor of Fiesta Atlanta '07. Fiesta Atlanta '07 will be a Hispanic-themed Cinco de Mayo celebration which will take place on Sunday, May 6th, 2007 at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group, LLC production.

Cassandra Clouser, Manager of Field Media Services for Anheuser-Busch, acknowledged that "Anheuser-Busch realizes the importance of Atlanta and the region's growing Hispanic community and is proud to embrace the Latino market by participating in a quality event like Fiesta Atlanta '07. We expect Fiesta Atlanta '07 to grow into the largest Cinco de Mayo celebration in the Southeast United States."

Ralph E. Herrera, Lanza Group President, said, "We are very excited to have the participation of Bud Light in Fiesta Atlanta '07. They, along with our other terrific sponsors and supporters, are a great asset to our festival and the community. Thanks to Bud Light, May 6, 2007 will be Always worth it."

Fiesta Atlanta '07 will take place on Sunday May 6th, 2007 and feature local and national musical acts performing on Centennial Olympic Park's main stage, as well as other activities throughout the park. Additionally, an artist's market and food from many Latin American countries will be part of the festival.

Please contact Ana Isabel Cabral at (404) 350-0200 or at acabral@lanzagroup.com for additional information, or visit www.fiestaatlanta.com or www.lanzagroup.com. Fiesta Atlanta is a Lanza Group production.

Anheuser-Busch's support of the Latino community dates back more than a century and currently includes sponsorships of the Mexican National Soccer Team and Chivas. In addition to marketing programs, the company supports approximately 400 community-based, local and national Latino organizations with contributions totaling nearly $50 million during the past two decades. Anheuser-Busch's efforts focus on values important to Latinos, such as education, leadership development, economic empowerment, public advocacy, and arts and culture. As a result, the company has the No. 1 and No. 2 beer brands in the Latino market -- Bud Light and Budweiser. To learn more about these efforts, please visit www.Latinobud.com.

Lanza Group, LLC is Atlanta's premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services in both English and Spanish, core services include: Advertising, Public Relations, Creative, Media Planning & Placement, Market Research, Special Events & Promotions, and Translations. Please visit www.lanzagroup.com to learn more about Lanza Group, LLC.

Source: Lanza Group, LLC

CONTACT: Ana Isabel Cabral of Lanza Group, LLC, +1-404-350-0200, or
acabral@lanzagroup.com

Web site: http://www.lanzagroup.com/
http://www.fiestaatlanta.com/
http://www.latinobud.com/

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