BabyTV.com Initiates Broadcast of Episodes from Harper Collins 'Babyproofing Your Marriage'

BabyTV.com Initiates Broadcast of Episodes from Harper Collins 'Babyproofing Your Marriage'

Viewer Contest hosted by BabyTV.com introduced as cross-promotion with HarperCollins national public relations campaign

JUPITER, Fla., Jan. 23 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSH) a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, announced today the initial broadcast of Babyproofing Your Marriage video episodes on BabyTV.com. BabyTV.com is the Internet's first integrated broadcast channel and social networking community focused on the needs of new and expectant parents.

As recently announced, BabyTV.com has entered into a video content partnership with HarperCollins publishers in which video episodes based on scenarios from the new book Babyproofing Your Marriage are featured on BabyTV.com. HarperCollins has launched a national public relations campaign to promote the book release including author interviews on NBC's "Today" show. In conjunction with these efforts, BabyTV.com has launched a Babyproofing Your Marriage contest designed to solicit personal tips from actual viewers on how to overcome the challenges of new parenthood as a couple. Winners will receive signed copies of the book along with gift certificates redeemable at BabyUniverse.com. Official contest terms and conditions can be found on BabyTV.com.

Babyproofing Your Marriage, How to Laugh More, Argue Less, and Communicate Better as Your Family Grows is the warts-and-all truth about how having children can affect your relationship. Authors Stacie Cockrell, Cathy O'Neill, and Julia Stone explore the transition to parenthood in light of their own experiences, with input from their husbands and commentary from men and women across the country. Their evenhanded approach to both sides of the marital equation allows spouses to understand each other in a new way. With loads of humor and practical advice, Babyproofing Your Marriage guides first-time parents and veterans alike around the rocky shores of the early parenting years.

BabyTV.com debuted in December 2006 with cross visibility to the over 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties such as BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content properties such as PoshCravings.com and ePregnancy.com. BabyTV.com is presented in an interactive format in which the consumer can tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com's robust online community.

About BabyUniverse, Inc.

BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high- growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as www.BabyUniverse.com, www.PoshTots.com, www.PoshLiving.com and www.DreamTimeBaby.com, and content sites such as www.PoshCravings.com, www.ePregnancy.com, and the pending www.BabyTV.com.

About HarpersCollins Publishers

HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS; NWS.A) (ASX: NWS; NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com/.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

First Call Analyst:
FCMN Contact: jteaford@babyuniverse.com

Source: BabyUniverse, Inc.

CONTACT: Georgianne Brown, BabyUniverse, +1-561-277-6405,
georgianne.brown@babyuniverse.com; Investors, John Baldissera, BPC Financial
Marketing, +1-800-368-1217

Web site: http://www.babyuniverse.com/
http://www.harpercollins.com/
http://www.babytv.com/

-------
Profile: intent