Rihanna Celebrates Being Honored as Billboard's 'Female Artist of the Year' at LG's Chocolate Party

Rihanna Celebrates Being Honored as Billboard's 'Female Artist of the Year' at LG's Chocolate Party

Global Pop Sensation, Rihanna Tops off an Amazing Night with Live Performance at Starr-Studded LG Event in Las Vegas

LAS VEGAS, Dec. 5 /PRNewswire/ -- Last night, December 4, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and Rihanna celebrated her win as Billboard's 2006 "Female Artist of the Year" at the LG Chocolate Party. The biggest names in music and entertainment including Janet Jackson, Jermain Dupri, Young Jezzy, Lil John, Ludacris, Will.i.am, and many more were on hand for a night of celebration and glamour at the hottest new nightspot in Las Vegas, the Moon Nightclub at the Palms Resort and Casino.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061205/NYTU072 )

Rihanna was recently welcomed into the LG family as brand ambassador for Chocolate by LG. Rihanna was chosen as the brand ambassador for Chocolate by LG because she embodies what the Chocolate phone is all about. She is fresh, sexy, vibrant, and a style icon. Choosing the proper person for this role was crucial for the marketing of Chocolate colors as they become available. By pairing with one of today's most celebrated musical performers, LG connects with consumers who value music and style.

"We were thrilled we were able to celebrate this industry milestone with Rihanna at the LG Chocolate Party," said Jon Maron, senior director of marketing for LG Electronics MobileComm U.S.A, Inc. "Rihanna is a great addition to the LG family and we are delighted to partner with her to build the Chocolate brand within the savvy 16-24 year-old market."

The event provided the media and taste makers the first opportunity to have hands on time with the new cherry red and mint green Chocolate color phones. Additionally, in between sets from DJ AM and DJ Mom Jeans (a.k.a. Danny Masterson), Rihanna performed several of her hit singles for guests in this intimate venue.

For more information on the Chocolate by LG, please visit http://www.lgusa.com/.

About LG Electronics, Inc.

LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061205/NYTU072
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: LG Electronics MobileComm U.S.A., Inc.

CONTACT: Melissa Elkins of LG Mobile Phones, +1-858-635-5232,
Dkavadeles@lge.com; or Leslie Llewellyn of Ogilvy PR for LG, +1-310-248-6183,
Leslie.Llewellyn@ogilvypr.com

Web site: http://www.lginfocomm.com/

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