Linktone to Partner With China Health Media for Wireless Interactive Programming

Linktone to Partner With China Health Media for Wireless Interactive Programming

SHANGHAI, China, Dec. 5 /Xinhua-PRNewswire/ -- Linktone Ltd. (NASDAQ: LTON), a leading provider of wireless interactive entertainment products and services to consumers in China, announced today that on October 23, 2006, the Company signed an exclusive partnership with China Health Media (CHM), an out- of-home advertising provider. China Health Media exclusively operates a network of audiovisual television displays in to Chinese health care facilities, such as hospitals and medical clinics. Under the terms of the agreement, Linktone will be the exclusive operator of short-messaging-service (SMS) and interactive voice response (IVR) voting platforms for China Health Media's interactive trivia questions and games.

(Logo: http://www.xprn.com.cn:9080/xprn/sa/20061101171222-64.jpg )

Chief Executive Officer Michael Li commented, ''We are extremely pleased to partner with China Health Media, an advertising company in China with extensive reach and strong penetration in the health care industry. More than 1,000 hospitals in China use China Health Media's advertising network with total daily traffic surpassing 5 million viewers. As the exclusive provider of wireless value added services for China Health Media's interactive programming, Linktone hopes to identify more opportunities to work closely with companies like China Health Media in the future.''

Zhao Song Qing, Chairman of China Health Media said, ''We are committed to exploring new media initiatives, and we believe, that through our core competencies and synergies, Linktone is a perfect partner for us. We are more than pleased to work with such a strong brand name in China.''

About Linktone Ltd.

Linktone Ltd. is a leading provider of wireless interactive entertainment products and services in China. Linktone provides a diverse portfolio of services to wireless consumers, with a particular focus on media, entertainment and communications. These services are promoted through the Company's own marketing channels and through the networks of the mobile operators in China Through in-house development and alliances with international and local branded content partners, the Company develops, aggregates, and distributes innovative and engaging products to maximize the breadth, quality and diversity of its offerings. Linktone categorizes China's wireless services landscape as ''MAGIC'' -- Music, Advanced Gaming, Graphics, Instant Messaging and Community.

About China Health Media

Founded in 2004, China Health Media (CHM) is the largest and most comprehensive advertising network of audiovisual television displays in to Chinese health care facilities, such as hospitals and medical clinics. CHM is a wholly owned subsidiary of Beijing Yan Huang Health Care Network. CHM's present network coverage includes more than 1,000 hospitals with over 6,000 LCD screens throughout 35 provinces in China providing daily medical and health care information. In September of 2006, CHM successfully raised a round of equity financing with Softbank as the lead investor. CHM expects to ramp up coverage in the near future, boasting more than 6,000 hospitals with 80,000 LCD screens located throughout 60 cities in China by 2008.

FORWARD-LOOKING STATEMENTS

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: current or future changes in the policies of the PRC Ministry of Information Industry and the mobile operators in China or in the manner in which the operators enforce such policies; the risk that other changes in Chinese laws and regulations, or in application thereof by other relevant PRC governmental authorities, could adversely affect Linktone's financial condition and results of operations; the risk that Linktone will not be able to compete effectively in the wireless value-added services market in China for whatever reason, including competition from other service providers or penalties or suspensions for violations of the policies of the mobile operators in China; the risk that Linktone will not be able to develop and effectively market innovative services; the risk that Linktone will not be able to effectively control its operating expenses in future periods or make expenditures that effectively differentiate Linktone's services and brand; and the risks outlined in Linktone's filings with the Securities and Exchange Commission, including its registration statement on Form F-1 and annual report on Form 20-F. Linktone does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Investor Relations
Edward Liu
Linktone Ltd.
Tel: +86-21-6361-1583
Email: edward.liu@linktone.com

Brandi Piacente
The Piacente Group, Inc.
Tel: +1-212-481-2050
Email: brandi@thepiacentegroup.com

Source: Linktone Ltd.

CONTACT: Investor Relations - Edward Liu of Linktone Ltd.,
+86-21-6361-1583, or edward.liu@linktone.com; or Brandi Piacente of The
Piacente Group, Inc., +1-212-481-2050, or brandi@thepiacentegroup.com

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