LG Mobile Phones Announces Rihanna as Brand Ambassador for Chocolate by LG

LG Mobile Phones Announces Rihanna as Brand Ambassador for Chocolate by LG

NEW YORK, Dec. 5 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced that they are bringing together two global sensations, Chocolate by LG and Rihanna, to launch their new Chocolate color phones. Chocolate by LG in white, mint green and cherry red were recently introduced to consumers last month.

Rihanna was chosen as the brand ambassador for Chocolate by LG because she embodies what the Chocolate phone is all about. She is fresh, sexy, vibrant, and a style icon.

Rihanna will kick off her new role as brand ambassador by performing at a star-studded post Billboard Music Awards event, titled "The LG Chocolate Party" at Las Vegas' newest nightspot, Moon Nightclub, in the Palms Resort and Casino.

Additionally, in between sets from DJ AM and DJ Mom Jeans (A.K.A. Danny Masterson), Rihanna will perform several of her hit singles for guests in this intimate venue. Celebrity attendees include Paris Hilton, Ludacris, Carmen Electra, Chingy, Nas, Nickelback, Three 6 Mafia, Blue October Ne-Yo, The Killers, Chris Brown, Bow Wow and Young Jeezy.

Chocolate by LG is a work of art -- both in looks and features -- with its sleek, ultra thin minimalist style and silky-smooth slide design, users will be lured in by Chocolate's glowing red touch sensitive keypad. Chocolate is the ultimate mobile phone, loaded with a MP3 player, IM and email capabilities, speakerphone and all of the hottest features all packaged within a smooth slider design.

For more information on the chocolate by LG, please visit http://www.lgusa.com/.

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Tuesday, December 5th, 2006 Tuesday, December 5th, 2006
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NEWS: Rihanna Kicks Off Her New Role As Brand Ambassador For Chocolate By LG

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/26210/consumer.shtml

SOUNDBITES:
* Rihanna
* Danny Masterson
* Ludacris
* tba

B-ROLL INCLUDES: ***LG Phones**Party Footage**Celebrities**Rihanna's Performance***

VIDEO PROVIDED BY: LG Electronics Mobile Communications Company

Video: http://www.prnewswire.com/broadcast/26210/press.shtml
Source: LG Electronics Mobile Communications Company

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http://www.lgusa.com/

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